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Walmart Onsite Display

Capture attention when it matters most

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Reach Walmart shoppers while they’re actively browsing, searching, and buying across Walmart.ca and the Walmart app

Walmart Onsite Display connects your brand with high-intent customers throughout their shopping journey, driving awareness, consideration, and conversion at key touchpoints.

VALUE PROP:

Walmart shoppers come to our platform ready to buy, making it the ideal environment to influence decision-making.

With Onsite Display, your brand shows up across high-impact placements on Walmart.ca and app, helping inspire consideration and drive purchase both online and in-store.

More control with Self-serve capabilities

Walmart Connect has introduced a Self-serve buying platform for Onsite Display.

With auction-based CPM pricing and intuitive campaign tools, advertisers will have greater control over:

  • Campaign management
  • Creative optimization
  • Budget allocation
  • Real-time reporting
self serve capabilities

Formats and targeting built for performance

We offer a range of high-impact formats and flexible targeting options to meet your campaign goals and reach the right audience.

Key features:

  • Premium placements including Skyline, Brand Box, and Marquee formats
  • Coverage across browse, search, and item pages
  • Targeting options including: 
    • Run of Site
    • Contextual
    • Keyword
    • Audience (pre-built or custom)

Make an impact from the moment shoppers arrive

Available via Managed Service only

Drive awareness and engagement with premium homepage experiences designed to showcase your brand and products at scale.

Offerings include:

hero placements

within the homepage carousel for strong visual impact

homepage gallery

to showcase multiple products in a high-visibility format

homepage tiles

aligned to seasonal and thematic shopping moments

These formats deliver maximum reach and help create cohesive storytelling across the home experience.

Own the category

Available via Managed Service only
Dominate key moments by securing up to 100% share of voice across display placements within a category.
Category Takeovers allow your brand to appear across search, browse, category, and product pages, ensuring consistent visibility as shoppers explore.

Best for:

Stand out within the shopping experience

Tile Takeovers deliver contextually relevant, high-impact placements as shoppers browse and search within a category.


Reach both brand switchers and loyalists with messaging tailored to the moment they’re making purchase decisions.

shopping experience

Create dedicated brand destinations

Extend your campaign with customizable brand pages that bring your story to life and help shoppers discover your products.


Options include:

bronze

streamlined, product-focused experience

silver

enhanced storytelling across categories

gold

fully customized, immersive brand experience

These formats deliver maximum reach and help create cohesive storytelling across the home experience.

Clear performance insights

Track and optimize your campaigns with transparent reporting across key metrics, including:

  • Impressions
  • Clicks
  • Click-through rate (CTR)
  • Return on ad spend (ROAS) (available for select formats)

Full-funnel impact across every touchpoint

  • Our Onsite Display solutions place your brand at every stage of the customer journey, from the Walmart homepage, to browsing and search results, to product pages where purchase decisions happen. 
  • Designed to build intent and guide shoppers down the funnel, these placements ensure you’re present when it matters most.
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Ready to get started? Connect with our team to build an Onsite Display strategy that drives results across the Walmart ecosystem.
Get in touch