Sponsored Search
Showcase your product to millions of shoppers directly in their search results. This guide covers key topics for using our self-serve platform.
Guides to succeeding with Walmart Ad Platforms
Display
Reach customers when they’re ready to buy and drive impact across the purchase funnel.
Discover what's inside our Search & Display guides
Popular topics to help advertisers succeed with Walmart Connect
Sponsored Search
Sponsored Products
Promote individual products in Walmart search results.
Display
Accessing Self-serve Display
How to access our Self-serve Onsite Display platform.
Sponsored Search
Sponsored Brands
Showcase your brand with premium placements on Walmart.
Display
Measurement item sets
How to measure your campaign against a list of products.
Sponsored Search
Create a sponsored products campaign
Learn how to set up a Sponsored Products campaign.
Display
Creating a new display banner campaign
How to set up campaigns, which act as a shell for ad group.
Sponsored Search
How to get started guide
Everything you need to start advertising on Walmart.
Display
Creating a new banner ad group
Ad groups are where targeting, creative and other important details live for Display.
Sponsored Search
Campaign optimization playbook
Tips to improve performance and maximize results.
Display
Campaign reports
A guide to the extensive reporting capabilities available in Self-serve display.
Sponsored Search
Keyword planner
Find keywords to optimize targeting and performance.
Display
Creative templates
Use our creative templates to design banner ads in advance of launch.
Contact us for support
Let us know about an issue you're having with your account or campaign