Advertising Help Centre

Automated campaigns are campaigns where Walmart determines when to show sponsored products based on keywords identified in product titles, descriptions, product listings, product categories, and related products.

Manual Campaigns are campaigns where you select the keywords that you want to bid on. Depending on the match type the sponsored product ad will display for that bidded search term.

Ad groups are subgroups within a campaign that can be used to group products with similar keywords, objectives, or categories. This helps speed up the campaign creation process and makes it easy for you to optimize your campaigns.

Your item may not be promoted to the in-grid position for the following reasons:

• The item is unpublished or out of stock in your geo-location
• You are not the buy box winner of the item you are promoting,
• Your item does not have a high enough relevancy to be promoted to an in-grid position
• Competitor items have a higher relevancy and bid

Suggested bids is a feature that provides strategic pricing guidance to advertisers who set up Manual and Automatic Sponsored Products campaigns on our platform. This feature provides advertisers with a starting point for bids and is designed to help increase the probability of winning auctions with competitive bid suggestions.

For example: If 5 items were served the last 30 days for "laptop," the average winning bids for those items will be the suggested cost-per-click bid for the keyword "laptop".

Our bid suggestion feature helps advertisers determine an initial bid for their SKUs and keywords.

You cannot delete an item from an active or previously active campaign. However, you can deactivate an item if you no longer want to promote it.

Bid Multipliers are optional and give you more options to optimize your advertising campaigns. This bidding feature helps you manage your sponsored products campaigns by enabling you to promote your products on prime placements and platforms.

Bid multipliers are percentages that are applied to your maximum bid to increase your chances of posting ads on specific locations and/or platforms. If you use both location and platform multipliers, your bid multipliers will add up. If the multiplier bid is 0% or blank, your bid will remain the same as the bid entered at the article or keyword level.

For in-grid search campaigns, your items can appear in different spaces of the results grid, according to the chosen banner. Carousels appear at the bottom of a search page, browse page, and/or product details page. Buy Box banner ads appear on the product details page and on the cart page.

When making any changes to your bidded keyword CPC or bid multiplier amount, make sure to press the floppy disk icon to the right of the entry field to save the new amount. If you do not press the icon, your new amount will not save.

Ad groups have the same metrics as performance metrics.