Relevant to: Sponsored Videos

All Sponsored Videos campaigns must go through an approval process with Walmart. Reapproval is also required in the following instances: 

• Add or enable keywords 
• Add or enable items 
• Changes to assigned video (also requires campaign to be paused) 

Changes to bids and disabling items or keywords do not require reapproval. 

Approvals can take up to 3 days to complete.

Approval for new campaigns 

After submitting your campaign for review, follow the steps outlined below:

• Monitor your campaign’s review status under the Status column on the Campaigns tab or next to the campaign name if you need to edit the campaign details.  
  • Pending means the campaign has been submitted for review and is waiting in the queue. 
  • In progress means the campaign is being reviewed. 
  • Complete means the campaign has been approved for launch.
  • Rejected means the campaign requires adjustments prior to launch. This also means the campaign will need to be reviewed again after suggested updates have been made. 

If approved: 

• The campaign status will automatically change to enabled then scheduled and finally to live (on the campaign start date) once the following criteria is met: 
  • Video file is approved 
  • At least 1 item is approved 
  • At least 1 keyword is approved 

If rejected: 

• Review the error messages under the campaign review status in the Summary section. You will also see a rejected symbol next to each item or keyword in their ad group sections. 

• Correct errors and resubmit for review. Repeat these steps until the campaign review status is complete. 

• The campaign status will automatically change to enabled, then scheduled and finally to live (on the campaign start date) once the following criteria is met: 

  • Video file is approved 
  • At least 1 item is approved 
  • At least 1 keyword is approved 

Reapprovals 

If your Sponsored Videos campaign is still in the pending or in progress stages, click the campaign name then Edit Campaign in the upper right to make changes to video, items and/or keywords. You will need to resubmit once you’ve completed your updates. 

Changes to the video files require you to first pause your Sponsored Videos campaign. 

• Click Pause campaign at the top right of the screen. 

• Update your video selection as needed. 

• Click Submit for review to begin the review process. 

• Once review is complete, you can resubmit or resume your campaign. 

Add or enable keywords  

Adding or enabling items and/or keywords does NOT require the campaign to be paused. 
 
Important: You cannot delete items or keywords from an already live campaign, so if your campaign already has the maximum number of items (10) and/or keywords (200), you’ll need to create a new campaign. 

• Add the items and/or keywords you wish and set their bids, if applicable. (Refer to Step 2 and Step 3).  
• Click Save at the top right of the screen. 
• Click Submit for review to begin the review process. 
• The campaign will be reviewed while in-flight. 

Note: Disabled items and keywords do not count toward your maximums.