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Advertising Help Centre

Sponsored Search Guide

Showcase your product to millions of shoppers directly in their search results. This guide covers key topics for using our self-serve platform.

Introduction to Sponsored Search ▼
Sponsored Products
Sponsored Product Placements
Sponsored Brands
Account and onboarding guide
Levels of account access
Campaign setup and management ▼
All campaigns
All Keywords
Suggested bids
Campaign setup: Sponsored Products
Step 1: Create a new campaign
Dynamic Bidding
Step 2: Set placement inclusion
Step 3: Add bid multipliers
Step 4: Create ad groups
Step 4 (continued): Add items/products to an ad group
Step 5: Add and select keywords
Campaign setup: Sponsored Brands
Step 1: Create a new campaign
Step 2: Ad Group, Creative & CTA Link Setup
Step 3: Add items to an Ad Group
Step 4: Add Keywords and Bids, and Submit for Review
Step 5: Campaign submission and Management
Campaign reports ▼
Advertiser reports
Item health reports
Custom reports
On-demand reports
Optimization tools ▼
Out-of-budget features
New-to-brand metrics
Bulk operations
Keywords planner
Automated rules
Walmart Connect Terms & Policies ▼
Walmart Connect Canada Ad Center Platform Terms of Use
Marketplace sellers Billing Policy
Resources ▼
Glossary
Frequently Asked Questions
Self-serve Platform Onboarding (downloadable)
Campaign Success Guide (downloadable)
Campaign Optimization Playbook (downloadable)

Step 1 - Starting a new campaign

Relevant to: Sponsored Videos

This article takes you through the first step in creating a new Sponsored Video campaign: Naming your campaign, choosing your campaign type, and setting your flight dates and budget. 

Getting Started

To create a new Sponsored Video campaign, click the Create campaign button in the upper right of either the Dashboard or All Campaigns tab.  

Create campaign button location

 

  • Name your campaign. 

Note: If this is your first time creating a campaign in the Walmart Connect Ad Center, we recommend being descriptive with your naming convention. 

Enter campaign name

 

Campaign type & targeting

  • Under Targeting, select Sponsored Videos. Manual targeting is automatically selected; bids are set at the keyword level. 
Selecting manual campaign type

  

Scheduling & budget

  • In the Scheduling & Budget section, set your campaign duration and budget. 
  • Choose a Start date; selecting the current date (today) will launch your campaign within the hour. 
  • Enter a Daily budget. You cannot launch a campaign without setting a daily budget.
Setting a budget for your campaign
 

End Date and total budget

  • You can choose to set an End Date and/or a Total Budget. The campaign will stop when either is reached. 

 

  • Total Budget represents the most you will spend on the campaign. As your account will be charged per ad click, the final campaign spend may be equal to or less than the total budget, but will never exceed it. 
  • If you choose to set a total budget, you must adhere to the minimums below: 
    • First-party advertisers must set a total budget of $50/day
    • Marketplace seller must set a total budget of $50/day or minimum $5,000

Auto calculate daily budget

  • If both end date and total budget are set, Auto Calculate evenly distributes daily spend. If you select it, the system will automatically divide your total budget by the total number of days your campaign will run, to provide an equally distributed amount. 
    • For example, if your campaign is 30 days long and you set a total budget of $6,000, selecting Auto Calculate will set your Daily budget to $200. 
    • With these settings, your campaign will run until either the end date you specified is met or until your total budget runs out. 
 
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