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Advertising Help Centre

Sponsored Search Guide

Showcase your product to millions of shoppers directly in their search results. This guide covers key topics for using our self-serve platform.

Introduction to Sponsored Search ▼
Sponsored Products
Sponsored Product Placements
Sponsored Brands
Account and onboarding guide
Levels of account access
Campaign setup and management ▼
All campaigns
All Keywords
Suggested bids
Campaign setup: Sponsored Products
Step 1: Create a new campaign
Dynamic Bidding
Step 2: Set placement inclusion
Step 3: Add bid multipliers
Step 4: Create ad groups
Step 4 (continued): Add items/products to an ad group
Step 5: Add and select keywords
Campaign setup: Sponsored Brands
Step 1: Create a new campaign
Step 2: Ad Group, Creative & CTA Link Setup
Step 3: Add items to an Ad Group
Step 4: Add Keywords and Bids, and Submit for Review
Step 5: Campaign submission and Management
Campaign reports ▼
Advertiser reports
Item health reports
Custom reports
On-demand reports
Optimization tools ▼
Out-of-budget features
New-to-brand metrics
Bulk operations
Keywords planner
Automated rules
Walmart Connect Terms & Policies ▼
Walmart Connect Canada Ad Center Platform Terms of Use
Marketplace sellers Billing Policy
Resources ▼
Glossary
Frequently Asked Questions
Self-serve Platform Onboarding (downloadable)
Campaign Success Guide (downloadable)
Campaign Optimization Playbook (downloadable)

Step 3: Setting bids

Relevant to: Sponsored Videos

 

Getting started 

The Selected Keywords section can be used to update bids and change keyword status. It allows you to: 

  • Change bids individually 

  • Update bids to suggested bid values 

  • Disable or enable keywords and match types individually 

Sponsored Videos is a manual campaign type, so bids are set at the keyword level with a minimum bid of $0.80 per match type. 

 

Under the Selected Keywords  section, review each bid. 

  • Keywords added from the Suggested Keywords tab should reflect the suggested bid values. 

 

Keywords added using the Additional Keywords tab should reflect either the suggested bid value or the value you set in the CSV template.   

 

Bids can be updated individually at the match type level by clicking into the bid field.  Update your bids and click Save.

Download CSV button

 
Tip: If this is your first Sponsored Videos campaign, we recommend staying with the suggested bid values to start. You can always come back and adjust these bids later.  
 

Upload the completed item set using the upload icon.
  • Click Save once you've finished adjusting your bids. This will ensure your new ad group with bids are saved and ready for review.  
  • Click Submit/Resume Campaign at the top right of the screen to begin the review process.