Showcase your product to millions of shoppers directly in their search results. This guide covers key topics for using our self-serve platform.
This article takes you through the first step in creating a new Sponsored Products campaign. You’ll also learn how to edit your budget and apply in-flight out-of-budget recommendations.
To create a new campaign, click on the Create campaign button in the upper right of either the Dashboard or Campaigns tab.
In the page that opens, enter your campaign's name. In the page that opens, enter the name of your new campaign. Be descriptive with your naming convention so that you can identify the campaign in the future when you or someone else on your team is searching for it.
Campaign type & targeting tactic
In theTargeting section, select Sponsored Products undermSelect Campaign Type as and targeting tactic. For targeting, you have the choice between Automatic and Manual.
Automatic: Leverages Walmart Connect's AI and machine learning to target and optimize ads, which determines the right audience and placements for your products. Automatic campaigns are designed to supercharge performance, expand reach, and reduce effort—delivering more results with less effort. We recommend using automatic targeting when you are looking to:
Automatic campaigns also offer expanded options, like complementary targeting and Target ROAS, that are unavailable within manual campaigns.
Manual: Gives you precise control as it allows you to choose exact products and keywords you want to target, with limited placements available. For more information on setting up a manual campaign, visit Creating a manual campaign guide.
Scheduling & budget
In the Scheduling & Budget section, set your campaign duration and budget.
Select a start date for your campaign. Selecting the current date (today) will launch within the hour.
Run indefinitely from start date is selected by default. This allows your campaign to run with no end date, but your campaign will end once your total budget has been spent. If you uncheck this, you have the option of setting an end date for your campaign. This end date will stop your campaign even if there is still budget left.
Next, set a total budget and/or a daily limit for your campaign.
Total budget represents the most you will spend on the campaign. As your account will be charged per ad click, the final campaign spend may be equal to or less than the total budget but will never exceed it.
The total budget must be $50 or above.
Note: If you set only a total budget, your campaign will spend this amount as quickly as possible.
Daily limit represents the most you will spend each day of the campaign. As your account will be charged per ad click, daily spend may vary. It cannot exceed your total budget. The daily limit must be $20 or above.
Note: If your campaign does not spend all of its daily budget, the unused amount will roll over to the next day (and continue to do so if unused), BUT daily spend will never exceed 2X the daily limit.
For example:
OR
Note: If you set only a total budget, you will not be able to add a daily limit once the campaign is live. Similarly, if you create a campaign with only a daily limit, you will not be able to add a total budget once the campaign goes live.
If you unchecked Run indefinitely from start date, you will also see an Auto Calculate button next to Daily limit. This button will divide your total budget by the total number of days your campaign will run, to provide an equally distributed daily limit amount. For example, if your campaign is 30 days long and you set a total budget of $6,000, pressing the Auto Calculate button will enter $200 for your daily limit.
Note: If the calculated amount is lower than the minimum required daily budget, it will default to the minimum amount.
