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Advertising Help Centre

Sponsored Search Guide

Showcase your product to millions of shoppers directly in their search results. This guide covers key topics for using our self-serve platform.

Introduction to Sponsored Search ▼
Sponsored Products
Sponsored Product Placements
Sponsored Brands
Account and onboarding guide
Levels of account access
Campaign setup and management ▼
All Keywords
All campaigns
Suggested bids
Campaign setup: Sponsored Products
Step 1: Create a new campaign
Step 2: Set placement inclusion
Step 3: Add bid multipliers
Step 4: Create ad groups
Step 4 (continued): Add items/products to an ad group
Step 5: Add and select keywords
Campaign setup: Sponsored Brands
Step 1: Create a new campaign
Step 2: Create an Ad Group, Add an Image, Headline and Set-up a Call-to-action Link
Step 3: Add items to an Ad Group
Step 4: Add Keywords and Bids, and Submit for Review
Step 5: Campaign submission and Management
Campaign reports ▼
Advertiser reports
Item health reports
Custom reports
On-demand reports
Optimization tools ▼
Out-of-budget features
Keyword recommendations
New-to-brand metrics
Bulk operations
Keywords planner
Automated rules
Walmart Connect Terms & Policies ▼
Walmart Connect Canada Ad Center Platform Terms of Use
Marketplace sellers Billing Policy
Resources ▼
Glossary
Frequently Asked Questions
Self-serve Platform Onboarding (downloadable)
Campaign Success Guide (downloadable)
Campaign Optimization Playbook (downloadable)

Levels of Account Access

This article provides an overview of Levels of Account Access including Admin management and users of an account.

Admin Management 

The Admin Management section provides admin-level users an overview, plus the ability to: 

  • Add or delete all users, API partners and agencies that have access to the account. 
  • Edit the access levels of all users, API partners and agencies on their account. 

Accessing Admin Management  

If you have Admin-level access, you can access Admin Management by clicking the person icon (👤) labeled Account at the top right corner and selecting Admin.

Accessing admin management

Note: If you do not have access to this section, please reach out to the Admin on your account. If there are no Admins on your account or you are unsure who the Admins are, please contact us at Info_WMC_CA@walmart.com. 

Adding a user to your account  

To add a user to your account, account admins will follow this process: 

  • Navigate to the User - Advertiser Level section on the Admin page. 
  • Click + Add User at the bottom of the section. 

Admin management console view

 

Enter the new user’s email address, first and last name. The system will verify the email address provided.

Adding a new user to your account

 

Select the level of access you wish to provide to the user: admin, write or read from the Access type dropdown.  

Selecting the type of access a new user will have

 

Click Add user. 

Clicking add user to add a new user to your account

Editing a user’s access level 

To edit a user’s access level, account admins will follow this process: 

  • Navigate to the User - Advertiser Level section on the Admin page. 
  • Click the pencil icon (✏️) next to the user you wish to edit.  
  • Select an access level from the dropdown. 
  • Click Change to save your changes. 

Editing a users account access

Removing a user

To edit a user’s access level, account admins will follow this process: 

  • Navigate to the User - Advertiser Level section on the Admin page. 
  • Click the pencil icon (✏️) next to the user you wish to edit.  
  • Select an access level from the dropdown. 
  • Click Change to save your changes. 

Removing a users account access

 

Click Got it to confirm and delete the user.

Confirming the removal of a users account access

 

Note: When you remove a user, they will only be removed from that particular account. If the user has access to any other advertiser accounts, they will maintain access to those accounts. 

Users 

A user is an individual who can access the Walmart Connect Ad Center with their email address (this is the same email address used to register on Walmart.ca or Seller Center). You can add anyone you would like as a user, including individuals from the Walmart Connect Partner Network. Within the Walmart Connect Ad Center Sponsored Search platform, there are three levels of access users can have: 

Grid of different user types

You are limited to 20 admins and 100 read/write users per account. 
 
*Note: All Marketplace Seller admin users can access Billing Manager, where they can view, add, and edit payment details.  

API Partners

An API Partner is a platform or agency who accesses Walmart Connect Ad Center via the Sponsored Search APIs. You can add up to ten API Partners to your advertising account. Any API Partner with write access to your account can view and edit every campaign within that account. Within the Walmart Connect Ad Center Sponsored Search platform, there are two levels of access that API Partners can have:   

Adding an API Partner to your account 

To grant an API Partner access to your account via the Sponsored Search API, account admins will follow this process: 

  • Navigate to the API Partner - Advertiser Level section on the Admin page. 
  • Click + Add Partner at the bottom of the section. 
  • In the API Partner name dropdown, scroll and select the API Partner by their name.*
  • Select the level of access you wish to provide to the API Partner: read access, write access.
  • Click Add partner. The API Partner can now access your advertising account via the Sponsored Search APIs. 

*Note: If you cannot find your API Partner’s name, contact with our Advertiser Help team at Info_WMC_CA@walmart.com. 

Editing an API Partner’s access level 

To edit an API Partner’s access level, an account admin should follow this process: 

  • Navigate to the API Partner - Advertiser Level section on the Admin page. 
  • Click the pencil icon () next to the API Partner you wish to edit. 
  • Select the new access level from the dropdown. 
  • Click Change to save your changes. 

Removing an API Partner 

To remove an API Partner from your account, an account admin should follow this process:

  • Navigate to the API Partner - Advertiser Level section on the Admin page.
  • Click the delete icon () next to the API Partner you wish to remove.
  • Click Got it to confirm and delete the partner 

Note: When you remove an API Partner, they will only be removed from that particular account. If the API Partner has access to any other advertiser accounts, they will maintain access to those accounts. Additionally, when revoking API Partner access, ensure you also remove any associated users from the User - Advertiser Level section on the Admin page.