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Advertising Help Centre

Sponsored Search Guide

Showcase your product to millions of shoppers directly in their search results. This guide covers key topics for using our self-serve platform.

Introduction to Sponsored Search ▼
Sponsored Products
Sponsored Product Placements
Sponsored Brands
Account and onboarding guide
Levels of account access
Campaign setup and management ▼
All campaigns
All Keywords
Suggested bids
Campaign setup: Sponsored Products
Step 1: Create a new campaign
Dynamic Bidding
Step 2: Set placement inclusion
Step 3: Add bid multipliers
Step 4: Create ad groups
Step 4 (continued): Add items/products to an ad group
Step 5: Add and select keywords
Campaign setup: Sponsored Brands
Step 1: Create a new campaign
Step 2: Ad Group, Creative & CTA Link Setup
Step 3: Add items to an Ad Group
Step 4: Add Keywords and Bids, and Submit for Review
Step 5: Campaign submission and Management
Campaign reports ▼
Advertiser reports
Item health reports
Custom reports
On-demand reports
Optimization tools ▼
Out-of-budget features
New-to-brand metrics
Bulk operations
Keywords planner
Automated rules
Walmart Connect Terms & Policies ▼
Walmart Connect Canada Ad Center Platform Terms of Use
Marketplace sellers Billing Policy
Resources ▼
Glossary
Frequently Asked Questions
Self-serve Platform Onboarding (downloadable)
Campaign Success Guide (downloadable)
Campaign Optimization Playbook (downloadable)

Overview of Sponsored Videos

Sponsored Videos is a Sponsored Search placement that appears below the fold on Search pages. This enriched format helps you tell your brand and product story, drive engagement, and support sales – ideal for launches, education, and product discovery. 

How do Sponsored Video ads look?

Sponsored Videos is a premium ad opportunity that bridges the gap between performance Display and always-on Sponsored Search advertising.

Use these short video ads to complement Walmart Onsite Display by helping boost awareness and discovery of new brands and products OR to complement Sponsored Brands and Sponsored Products by educating customers about item benefits at the consideration point of their Walmart shopping journey. ​

An image showing an example of Sponsored Videos ad on Walmart

Use Sponsored Videos to:

  • Stand out in search results with sight-and-sound storytelling – great for new and seasonal items.
  • Influence consideration by demonstrating key uses and benefits while shoppers browse. 
  • Reach in-market customers searching for products like yours, with and add-to-cart button for faster purchase. 

 

What are the benefits of using Sponsored Videos?

Captivating 

Grab attention through visual storytelling with sight and sound, demonstrating your item’s uses and benefits.

Complementary 

 Improve your product discoverability strategy in search by incorporating Sponsored Videos to your search campaigns along with Sponsored Brands and Products.

Informative

Showcase your unique brand positioning, helping to build awareness and product consideration in a descriptive easy-to-understand narrative.    

Sponsored Videos runs full-width across desktop, mobile, and app and auto-plays for the highlighted Hero item you select in campaign setup.The highlighted item appears underneath the video (mobile and app) or to the left side of the video (desktop and tablet). Only one Sponsored Videos ad appears per Search page. Creative uses a 16:9 IAB standard aspect ratio.

How Sponsored Video serve

Sponsored Videos runs full-width across desktop, mobile, and app and auto-plays for the highlighted Hero item you select in campaign setup. The highlighted item appears underneath the video (mobile and app) or to the left side of the video (desktop and tablet). Only one Sponsored Video ad appears per search page. Creative uses a 16:9 IAB standard aspect ratio. 

how sv ads serve

 

A lazy load autoplay of a Sponsored Videos ad begins when 50% in view, plays on a loop while 100% in view and pauses when 50% out of view. 

Ads start muted, with an option to unmute. Videos can be 5-45 seconds; we recommend 30 seconds or less. When an ad is clicked, shoppers are taken to the item page; returning brings them back to the video. 

Sponsored Videos metrics are available in on-demand reports to support optimization and future planning. 

 

Note: Avoid searching for and clicking your own ads. These clicks are wasted spend, can lower ROAS, and can reduce campaign effectiveness. Please remind your employees not to click on your ads.