Marketplace Sellers Billing Policy
For Sponsored Search
For Sponsored Search
Overview
This Sponsored Search Billing Policy ("Billing Policy") applies to Sponsored Search advertising purchased by a Marketplace Seller through the Walmart Connect Ad Center, directly by an advertiser, or through an agency or API partner. All use of the Walmart Connect Ad Center is governed by the Walmart Connect Ad Center Platform Terms of Use ("TOU") and capitalized terms not otherwise defined below shall have the respective meanings set forth in the TOU. You acknowledge and agree that Walmart shall, in its sole discretion, have the right to update this Billing Policy from time to time to incorporate new terms by posting such modifications here, which such modifications shall have immediate effect.
Billing Manager details
Only admin users on Walmart Ads Platform accounts can access Billing Manager, where they can view, add, and edit payment details.
Note: Seller Balance is the same as your "net sales."
Important Notes:
Invoicing
Note: Even if your ads are paused, you may still be charged for any clicks received on ads that have already been served.
Payment
Seller Balance processes
Your Seller Account Balance is used as your only payment method. All invoiced amounts will be deducted from your Seller Account at the end of each billing cycle.
If at the end of the billing cycle, your Seller Balance is not sufficient to pay the account unpaid balance, then your WMC Client Partner Lead or Account Manager will reach out to you to discuss options for replenishing your Seller Account Balance. Walmart reserves the right to pause campaigns until all Ad Center unpaid invoices are paid.
Frequently Asked Questions
Q: Can my Account Spend Limit be increased?
A: Account admin users can access Billing Manager and download issued invoices. You will be able to check the receipt for the campaign names for which you have been charged. You can validate the charges with the reports present in Ad Center.
Q: I am not able to access Billing Manager. How do I request access?
A: Only account admin users can access Billing Manager. Users with Write or Read permissions cannot access Billing Manager. If you are an admin user and are seeing an Access Denied error message when you try to access Billing Manager, please ensure you have the correct account selected in the upper left dropdown, as you can only access accounts that you are an admin for. If you are still not able to access Billing Manager, please reach out to the Walmart Connect team at Info_WMC_CA@walmart.com.
Q: How can I review my invoices?
A: Account admin users can access Billing Manager and download issued invoices. You will be able to check the receipt for the campaign names for which you have been charged. You can validate the charges with the reports present in Ad Center.
Q: Why has my Account Spend Limit decreased or increased from prior periods?
A: There could be multiple reasons for the decrease/increase in your Account Spend Limit:
Q: How can I access my invoices in Billing Manager?
A: To access your invoices in Billing Manager, an account admin should follow these steps:
Q: How can I access my receipts in Billing Manager?
A: Once payment has been made, your account admin should follow these steps to access your payment receipts in Billing Manager:
Q: If I’ve exceeded my Account Spend Limit, when will my ads start serving again?
A: In order to resume serving your ads, you can reach out to Info_WMC_CA@walmart.com and request reactivation of your ads once any outstanding balances are paid, your Seller Account Balance has been replenished and is greater than your Account Spend Limit.