Advertising Help Centre

Sponsored Products Guide

Learn how to get your product directly into the search results of millions of customers looking for products like yours. This guide includes a list of valuable topics to help you when purchasing Sponsored Products on our self-serve platform.

Introduction to Sponsored Products ▼
Overview of Sponsored Products
Sponsored Products placements
Account and onboarding guide
Levels of account access
Campaign setup and management ▼
All Keywords
All Campaigns
Step 1: Create an automatic campaign
Step 2: Set placement inclusion
Step 3: Add bid multipliers
Step 4: Create ad groups
Step 4 (continued): Add items/products to an ad group
Step 5: Add and select keywords
Suggested bids
Campaign reports ▼
Advertiser reports
Custom reports
On-demand reports
Optimization tools ▼
Out-of-budget features
Keyword recommendations
New-to-brand metrics
Bulk operations
Keywords planner
Automated rules
Walmart Connect Terms & Policies ▼
Walmart Connect Canada Ad Center Platform Terms of Use
Marketplace sellers Billing Policy
Resources ▼
Glossary
Frequently Asked Questions
Self-serve Platform Onboarding (downloadable)
Campaign Success Guide (downloadable)
Campaign Optimization Playbook (downloadable)

Self-serve Platform Onboarding (downloadable) 

 

This PDF guide covers platform onboarding, campaign setup, dashboards, campaign reporting and optimization that you can save and quickly reference. Click on the image or button below to download.

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Campaign Success Guide (downloadable)

This PDF guide covers how to get started with our Self-serve Sponsored Products platform, covering topics like defining campaign goals, selecting campaign type, setting budget, and how to create a campaign launch checklist.

Click here