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insights
Mother's Day 2025
April 16, 2025
Over 20M Canadians planned to celebrate Mother's Day1,2
Whether they were celebrating their mother, a spouse, a sister, or a mother-figure in their life, 66% of Canadians planned to purchase a Mother’s Day gift for their loved ones in 2024.2 At Walmart, many shoppers turned to classic gift categories – Plants, Flowers, and Jewelry – but an increasing number of shoppers used gift cards and tech gadgets to show their love.3
In 2024 for Mother's Day gifts2
%
planned to spend $50 or more
Online shoppers in key Mother's Day categories3
%
were new Walmart shoppers
Plants & Flowers
Jewelry, Fashion, & Accessories
Tech Gadgets
Gift Cards & Gift Sets
Plants & Flowers
These classic gifts saw significant sales in the days leading up to the holiday. Over 99% of sales in this period were in person, suggesting a high-urgency, low planning purchase.3
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1 Table 17-10-0005-01 Population estimates on July 1, by age and gender. Statistics Canada, July 2024.
2 Caddle Daily Survey. Retail Council of Canada, March 2024.
3 Walmart First-Party Data – April 2024 to May 2024
4 Household penetration NielsenIQ Homescan, 2024