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insights
Father's Day 2025
May 1, 2025
Father’s Day shoppers turned to Walmart for a variety of gifts – ranging from greeting cards to big-ticket purchases. Over half said they planned to spend $50 or more on their gift,1 reflecting the wide-range of potential gifts.
In 2024, on Father’s Day gifts1
%
planned to increase or maintain their spend
Online shoppers in key Father’s Day categories3
%
were new Walmart shoppers
Men’s Clothing and Accessories
Electronics
Sports & Recreation
Greeting Cards
Shaving & Grooming
Men’s Clothing and Accessories
Over 98% of Men’s Clothing and Accessories sales around Father’s Day were made in-store. Online shoppers in this category tend to be new, with 76% having not shopped at Walmart before. This highlights Walmart’s draw and importance as a gifting destination for new audiences.3
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1 Caddle Daily Survey. Retail Council of Canada, April 2024.
2 Table 17-10-0005-01 Population estimates on July 1, by age and gender. Statistics Canada, July 2024.
3 Walmart First-Party Data – April 2024 to May 2024
4 Household penetration NielsenIQ Homescan, 2024