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case study
BeybladeX Case Study
Spinning into the spotlight: Strategic marketing transforms shopping touch points into community drivers
April 13, 2026
Creating an omnichannel approach that delivered an experience — and results
Creating meaningful shopper engagement requires more than isolated touchpoints — it demands a seamlessly connected omni-channel strategy that brings brands to life whenever consumers interact. Learn how BeybladeX, a globally renowned spinning top toy brand, brought fans and new players together across online and in-store channels through an integrated program combining in-store retailtainment, digital amplification, and community-driven experiences.
Who
BeybladeX, a leading spinning top toy.
What
The brand engaged with shoppers using in-store and digital tactics to drive brand awareness, holding eight experiential events over five weekends at seven different locations, alongside complementary digital tactics.
In-store events focused on community engagement and duels, bringing the spirit of the toys to life. Over 500 total engagements with more than 250 giveaways and over 200 players — both tournament and free play — made these retailtainment events a rip-roaring success!
Digital tactics included a branded homepage, unique to BeybladeX and built to showcase the brand and product. Paid offsite social, onsite banners, search hero banners, and tile takeovers drove discovery and consideration.
Bringing home a win
168%
overachievement of the planned awareness goal
5.6M
impressions delivered during the campaign
approximately
2.5K
clicks to branded homepage
+57%
event day sales lift compared to same day in the week prior
"Working with Walmart Connect made it easy to connect with shoppers where they were already engaged and making purchases. By bringing the experience to Walmart locations across Canada, we removed friction and made it simple for people to participate and our digital placements helped carry that momentum beyond the store, creating one connected omnichannel journey."
Ready to drive results and create an experience unique to your brand? Connect with us today!