Branded Search Case Study

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A search strategy shift helped a Canadian snack brand capture high-intent demand and improve efficiency on Walmart.ca

Own branded search and capture high-intent demand

Rebalanced spend toward branded and category keywords

Scaled branded keyword coverage and optimized bids to drive efficiency and conversion

Campaign results

ROAS

Significantly improved return
on ad spend by capturing
high-intent branded search traffic

Conversion rate

Drove stronger purchase intent by showing up when shoppers were actively searching for the brand

Attributed sales

Unlocked incremental revenue by owning demand that was already in-market

Source: Walmart first-party data, April 18th–July 18th, 2026.

"Working closely with Walmart Connect, we shifted our focus to capturing high-intent demand and drove stronger efficiency and business results. This wasn't about spending more, it was about spending smarter."

Amelia Machum
Paid Media Strategist, Mira Media Agency

"Working closely with Walmart Connect, we shifted our focus to capturing high-intent demand and drove stronger efficiency and business results. This wasn't about spending more, it was about spending smarter."

Amelia Machum
Paid Media Strategist, Mira Media Agency

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