Lunar New Year Insights

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A cultural celebration that drives shopper connection

Lunar New Year is observed by millions of Canadians each year and holds deep cultural significance across many East and Southeast Asian communities. Rooted in traditions of family, gifting, and festive gatherings, the celebration presents a key opportunity for brands to connect with highly engaged shoppers as they plan meaningful celebrations and seasonal purchases.

Lunar New Year in Canada¹

of celebrants are likely to buy Lunar New Year-themed products

plan to purchase food items, the top category of spend for these shoppers

plan to celebrate at home

Lunar New Year at Walmart²

Double-digit growth

across both online and store channels within the Lunar New Year category in the weeks leading up to the holiday.

Double-digit growth

in East Asian Food and Snacks across both online and in-store channels in the weeks leading up to Lunar New Year.

Lunar New Year category searches

visits to the Lunar New Year category

higher in-store average order value

Connect with Lunar New Year shoppers

With 53% of Lunar New Year celebrants planning to spend more than $100 on items to bring their celebrations to life, ensuring your brand is visible can drive consideration, awareness, and conversion.¹

Capture attention

Harness Walmart’s in-store placements, such as Blades, Wobblers, Sampling, or Deli Screens, to connect with customers in-store.

Enable Discovery

Onsite Display allows you to reach new or existing customers with targeted placements across our site and app.

Remain visible online

Use Sponsored Search to boost visibility and help drive product purchase by capturing attention and building awareness.

¹Numerator, 2026 Canada Annual Holiday Preview Consumer Survey Report, January 2026.
²Walmart first-party data, January 1, 2026 – February 19, 2026.