Side Gables: Influencing Purchase Decisions Beyond the Shelf

Designed to extend brand presence beyond the shelf, Side Gable signage helped brands engage shoppers as they browsed and made purchase decisions. 

Positioned on end caps, the signage featured a QR code that connected the in-store experience to Walmart.ca to support omnichannel shopping, while “Find us in aisle X” messaging supported cross-category placement by helping guide shoppers to products located elsewhere in the store. Together, these elements created more ways for brands to connect with shoppers and drove measurable business results.