The Item Health report enables advertisers to see the health of their sponsored items and take corrective actions as needed, to improve item performance and reach their desired campaign goals.
To view your report, navigate to the Reports tab and select Item Health.
Advertising Help Centre
Sponsored Products Guide
Learn how to get your product directly into the search results of millions of customers looking for products like yours. This guide includes a list of valuable topics to help you when purchasing Sponsored Products on our self-serve platform.
Item health reports
This report provides a streamlined way of viewing various aspects of your advertised Sponsored Search items within your Automatic and Manual campaigns. It includes signals such as item availability, Buy Box win rate, item page view, whether an item is a primary variant, etc.
This information can help you to run high-performing campaigns by helping you select healthy items from your catalog to advertise.
Note: This report only shows enabled items that have been live for at least three days.
Item Health report columns and definitions:
- Primary variant: Whether an item is a primary variant. The primary variant was previously known as the "base item." All variations within the variant group will be mapped to the primary variant. It is important to note that with the launch of variant bidding, all variants, including the primary variant, can be promoted and displayed within Sponsored Search campaigns.
- Item status: Whether an item is published or unpublished.
- Product detail page views: Number of times the product detail page for this item was visited today or in last 7 days.
- Item availability: Percentage of time the item was in stock today or in the last 7 days.
- Win rate: Percentage of time the item won the Buy Box today or in the last 7 days.
Recommended actions
The table below provides a breakdown of the possible results you may see on your report, what they mean and how to adjust to optimize performance:
| If the item health report shows… | It may mean… | Walmart Connect recommends |
| High page views Low Buy Box win rate or High page views Buy Box win rate is trending down | A competitive item has a lower price and/or shipping cost | Lower the item price and/or shipping cost to compete with the current Buy Box winner or Promote a different item or Continue promoting your item until it wins the Buy Box |
| High page views High Buy Box win rate | If the item isn’t converting: The product detail page is incomplete and/or The item isn’t competitive | Update the product details with a descriptive title, a detailed item description and high-quality images and/or Lower the item price and/or shipping cost and/or upgrade the shipping speed and/or Gradually increase the cost-per-click to improve item visibility |
| Low page views High Buy Box win rate or Low page views Buy Box win rate is trending up | Item needs more visibility | Gradually increase the cost-per-click to improve item visibility and/or Change the match type of you keywords to broad match or Target additional keywords |
| Low page views Low Buy Box win rate | Item is not a good candidate for advertisement | Lower the item price and /or shipping cost to compete with the current Buy Box winner or Promote a different item or Continue promoting your item until it wins the Buy Box |
| Item available is at 2% or lower | Item is out of stock | Replenish stock |
| Item status is unpublished | Item status has changed from published | Contact Seller or Supplier Support if you cannot fix the issue |
