Showcase your product to millions of shoppers directly in their search results. This guide covers key topics for using our self-serve platform.
This article provides an overview of the All Keywords page and how to navigate it and use this feature.
The All Keywords page is found under All Campaigns within the left-side navigation. This page lets you analyze, strategize and optimize multiple keywords efficiently from a single page.
This page enables you to:
Navigating All Keywords
All Keywords lists 100 keywords per page, but you can choose to view 50, 200 or 300 results per page. By default, the list shows all the keywords associated with live, paused and scheduled campaigns.
Note: Keywords in ended campaigns are not shown.
About the performance dashboard
The All Keywords performance dashboard helps you monitor and optimize your campaigns.
This dashboard can help you:
Using the performance dashboard
The performance dashboard shows, by default, the first three metrics: ROAS, ad spend and total attributed sales. You can easily switch between metrics by selecting them along the top. Up to three metrics can be displayed at a time, so if you select a new metric to display without deselecting one, the graph will automatically deselect a metric starting on the left. All performance and conversion metrics are available but can be easily removed by clicking on the X next to them or from the settings icon on the graph.
Y-axis dimensions are colour-coded along the left and right side of the graph to correspond to the colour of the lines on the graph. The graph can be manipulated by selecting different date ranges, campaigns, attribution windows, campaign statuses and custom filters. Date ranges greater than one month are broken into weekly dimensions, and those greater than six months are broken into monthly dimensions along the x-axis.
About the data table
The All Keywords data table enables you to:
*For illustration purposes only. May not represent the bids available on the Canadian version of the platform.
Using the data table
The All Keywords data table shows all the keywords associated with scheduled, live and paused campaigns. You can choose to view ended campaigns by selecting that option in the status dropdown.
Remember keywords in campaigns that have concluded are not shown.
The list details this key information:
The first five columns (keyword status, keyword, match type, suggested bid and bid) are frozen in place to allow for a better horizontal scroll experience.
*For illustration purposes only. May not represent the bids available on the Canadian version of the platform.
The list also details the performance and conversion metrics for each keyword, including:
The default attribution window for conversion metrics is 14 days for the last 30 days (default view). By default the date range of the data is set to 30 days, and the attribution window to 14 days, however but both the attribution window and the date range can be changed using the attribution quick filter button found along the top. Change the attribution window from the default 14 days to three or 30 days and use the date range selector to pick a pre-populated range or customize it to suit your needs. You can use All Keywords to compare the performance of the same keyword over different weeks, months, quarters and years.
The list is searchable using the search field. You can also apply advanced filters based on attribute and/or conversion metric parameters by selecting All filters. A pop-up box appears on your right. Select the attribute you want to filter on and the option you want to filter by, and/or select the metric under the performance filter and enter scale and value. Values for metrics can include greater than (>), lesser than (<), equal to (=) or a combination. For example, if you wanted to find keywords that were performing at or greater than $3 ROAS, you could filter for ROAS ≥ $3.
Note: There is no limit to the number of filters that can be applied, BUT filters cannot be saved at this time, so leaving or refreshing All Keywords will result in filters resetting to their default.
You can download the entire keyword list or specific page view. Download current view downloads the keywords list directly to your computer. Download all results creates a downloadable report called Keyword Optimization in On-demand reports.
Bulk actions in the All Keywords tool
The All Keywords page empowers you to make individual and bulk updates to keywords based on the information listed.
The sliders next to each keyword enable it (blue) or disable it (gray). Click Apply next to the suggested bid to apply it to each keyword.
*For illustration purposes only. May not represent the bids available on the Canadian version of the platform
The checkboxes to the left of the keywords enable bulk operations. Select the keywords you want to update. A blue actions bar appears above the list as soon as one or more checkboxes have been selected. You now have the option to:
Note: When performing bulk operations, make sure you select keywords for which you want to perform the same operation (like increasing their bids by 10%).
If you are decreasing or increasing bids, keep in mind the base bid thresholds for Sponsored Products : $0.40 minimum, $100 maximum.
The platform will notify you if all selected keywords have been updated as requested. If there is an issue, the platform will tell you how many keywords produced an error and give you the option of downloading an error report.
This article provides an overview of the All Keywords page and how to navigate and use this feature.
The All Keywords page found under All Campaigns in the left-side navigation lets you analyze, strategize and optimize multiple keywords efficiently from a single page.
This page enables you to:
Navigating All Keywords
All Keywords lists 100 keywords per page, but you can choose to view 50, 200 or 300 results per page. By default, the list shows all the keywords associated with live, paused and scheduled campaigns.
Note: Keywords in ended campaigns are not shown.
About the performance dashboard
The All Keywords performance dashboard helps you monitor and optimize your campaigns.
This dashboard can help you:
Using the performance dashboard
The performance dashboard shows, by default, the first three metrics: ROAS, ad spend and total attributed sales. You can easily switch between metrics by selecting them along the top. Up to three metrics can be displayed at a time, so if you select a new metric to display without deselecting one, the graph will automatically deselect a metric starting on the left. All performance and conversion metrics are available but can be easily removed by clicking on the X next to them or from the settings icon on the graph.
Y-axis dimensions are color-coded along the left and right side of the graph to correspond to the color of the lines on the graph. The graph can be manipulated by selecting different date ranges, campaigns, attribution windows, campaign statuses and custom filters. Date ranges greater than one month are broken into weekly dimensions, and those greater than six months are broken into monthly dimensions along the x-axis.
About the data table
The All Keywords data table enables you to:
Using the data table
The All Keywords data table shows all the keywords associated with scheduled, live and paused campaigns. You can choose to view ended campaigns by selecting that option in the status dropdown.
Remember keywords in campaigns that have concluded are not shown.
The list details this key information:
The first five columns (keyword status, keyword, match type, suggested bid and bid) are frozen in place to allow for a better horizontal scroll experience.
*For illustration purposes only. May not represent the bids available on the Canadian version of the platform.
The list also details the performance and conversion metrics for each keyword.
The default attribution window for conversion metrics is 14 days for the last 30 days (default view). This is the default view but both By default, the date range of the data is set to 30 days, and the attribution window to 14 days, however but both the attribution window and the date range can be changed using the attribution quick filter button found along the top. Change the attribution window from the default 14 days to three or 30 days and use the date range selector to pick a pre-populated range or customize it to suit your needs. You can use All Keywords to compare the performance of the same keyword over different weeks, months, quarters and years.
The list is searchable using the search field. You can also apply advanced filters based on attribute and/or conversion metric parameters by selecting All filters. A pop-up box appears on your right. Select the attribute you want to filter on and the option you want to filter by, and/or select the metric under the performance filter and enter scale and value. Values for metrics can include greater than (>), lesser than (<), equal to (=) or a combination. For example, if you wanted to find keywords that were performing at or greater than $3 ROAS, you could filter for ROAS ≥ $3.
Note: There is no limit to the number of filters that can be applied, BUT filters cannot be saved at this time, so leaving or refreshing All Keywords will result in filters resetting to their default.
You can download the entire keyword list or specific page view. Download current view downloads the keywords list directly to your computer. Download all results creates a downloadable report called Keyword Optimization in On-demand reports.
Bulk actions in the All Keywords tool
The All Keywords page empowers you to make individual and bulk updates to keywords based on the information listed.
The sliders next to each keyword enable it (blue) or disable it (gray). Click Apply next to the suggested bid to apply it to each keyword.
*For illustration purposes only. May not represent the bids available on the Canadian version of the platform
The checkboxes to the left of the keywords enable bulk operations. Select the keywords you want to update. A blue actions bar appears above the list as soon as one or more checkboxes have been selected. You now have the option to:
Note: When performing bulk operations, make sure you select keywords for which you want to perform the same operation (like increasing their bids by 10%).
If you are decreasing or increasing bids, keep in mind the base bid thresholds for Sponsored Products : $0.480 minimum, $100 maximum.
The platform will notify you if all selected keywords have been updated as requested. If there is an issue, the platform will tell you how many keywords produced an error and give you the option of downloading an error report.
