This article shows you how to add items to your Sponsored Products ad group and assign bid values to items in an Automatic campaign. 

NOTE: For the Canadian Sponsored Product platform:

• For Marketplace 3P Sellers: Please use your Product ID(s) in the Item ID field
• For 1P Suppliers: Please use your SKU IDs in the Item field

Adding items to your ad group

You can add items to your ad group in two different ways:        

• Upload a set of items in a CSV file
• Search for items by item ID, product name, product keyword or brand name. 

We recommend promoting your catalog by brand or category and grouping similar items together. Remember Sponsored Products campaigns can have multiple ad groups, so you can promote your entire catalog in a single campaign but we recommend you break up items by brand, category or sub-category. 

Remember to add all variant types that meet the eligibility criteria in your  Sponsored Products campaign. See the Adding variants section for more details.
 

Adding a set of items in a CSV file

Download the CSV template using the Download icon in the top right corner of the Item List  section. 

Once you have downloaded the template, you will need to fill out these required fields:  

• Item ID: Include your item IDs/Product IDs. 
• Bid (Automatic campaigns only): Place the bid amount you wish to bid on each item. 
• Status:To enable an item, you can either enter "Enabled" or leave the field blank. If you wish to disable an item, enter "Disabled." 

Note: 

• Bids cannot be more than $100 and no more than two decimal places. 
• A maximum of 2,000 items are allowed per ad group. 

Once you have filled out and saved your CSV file, use the Upload icon to upload your CSV file. The items/bids will be added to your ad group under Added Items. 

Adding items using the search field 

Click the Search icon in the top right corner of the Item List section.   
  
In the Search field, enter the item ID(s), product name(s), product keyword(s) or brand name(s) of the item(s) you wish to promote.  
   
Once the list populates, click Add to add the item(s) to your ad group. To select all, click Add All at the top of the column.  

*For illustration purposes only. May not represent the bids available on the Canadian version of the platform.

The items/bids will be added to your ad group under Added Items. 

Add variants to your campaign

A variant group is a group of individual items that only differ by a few attributes. Variants can be grouped together in a single listing with one set as Primary, which appears in the search on Walmart.ca. Whenever possible, we recommend adding all variants to your campaign.  
 
To add variants to your campaign, you will search for the primary variant (formerly known as a base item) for the group of items you wish to add to your campaign. Paste the Item ID into the Search field and select Enter. 

Once you press Enter, the primary variant will appear in the left side pane. 

After the primary variant appears, click Add to open the dropdown option. 

From the dropdown, choose from three options: Add item, Add all variations and Add specific variations. 

• Add item: Add your primary variant to the campaign. 
• Add all variations : Add all variants of the primary variant to the campaign. 
• Add specific variations : Choose specific variants you want to add to your campaign. 

If you choose Add all variations, you’ll see all the variants added to your campaign. You can remove any variant by clicking the Delete icon. Once the campaign is live, you will not be able to remove items, you may only change the status to Off.

Note: Each variant will count towards the 2000 item maximum per ad group.

Updating items in your ad group 

Once you’ve uploaded or selected the items you wish to promote, you’ll see all the items you have added to your ad group under Added Items.  
  
You can enable/disable items and update bids. 

Searching for items in your ad group  

Once the items have been added, you can use the search function to look for existing items and modify single or multiple items. You will be able to change bids, enable/disable or delete items (only if the campaign has not launched).  
 

Use the following options to narrow your search results: 

• By item ID: Partial or full  
• By name: A single word or full name 

Note: If you are creating a Manual campaign, the bid column will not be present. You will instead be assigning bid values to individual keywords and match types in the next section.

Troubleshooting item IDs

This section lists the most common reasons you may not see an item in the Item List when you entered a valid item ID during the ad group creation process in the Walmart Connect Ad Center.  

• You have made recent changes to your item listing such as updating the item headline, description or price. 
• You are trying to add newly published items in your Seller or Supplier Center catalog to a campaign.   
• If you have changed an item in a variant group from primary to variant or from variant to primary. 
• If the item status is not Published, you cannot add it to a campaign. Ensure that your item is present in your Seller and/or Supplier Center catalog with a Published status. 

Note: If you are having status issues (e.g., Published, Unpublished, In stock or Out of stock) with your items, please reach out to the Marketplace seller or Walmart supplier support teams.  

• Verify that your item is in stock and winning the Buy Box. If it isn’t, it cannot be promoted in Sponsored Search.    

Updates to item details generally take 1–2 days to synchronize and appear across all of the Walmart systems. If you try to add an item to an ad group before two days have passed, you may encounter issues with the item's visibility in the Walmart Connect Ad Center. 
 
If you've reviewed and addressed the issues described above, allowed the synchronization window to pass and still can’t add your item, contact us at Info_WMC_CA@walmart.com.