This article explains how to select keywords, match types, and assign bids.

Table of contents:

A note about match types 

If you created a Manual campaign, the Keywords section is where you will be selecting and/or adding your own keywords and assigning bid values.  

Note: As a best practice, we recommend grouping items with similar attributes when creating a keyword bidding campaign.  

When bidding on keywords, you have three match type options to bid on: 

For each match type, you can assign different bid values. Keep in mind that the bid value you have entered is the amount you are willing to spend for someone clicking on your ad.  
  
Note: Bids must be less than $100 with no more than two decimal places. 

Using Suggested keywords 

The Suggested Keywords tab may provide up to 220 relevant keywords tailored to your ad group. These suggestions are based on:

• Historical campaign data: If no keywords appear, it means there is no historical campaign data available for your ad group. At least 3 days of data are required for keywords to be displayed
• Live campaign performance: For active ad groups, our platform analyzes performance reports to identify new keyword opportunities that can improve product visibility and drive sales.

Top-performing keyword suggestions will automatically appear at the top of the list for eligible live ad groups.

Click Add next to each keyword and match type to add to Selected Keywords OR check the boxes next to the keywords, click on Add Keywords and choose the match type. 
  
In addition, you can also use the Download icon to download the list of Suggested Keywords, Selected Keywords or the CSV template.  

Using Additional keywords 

In the Additional Keywords tab, you can add your own keywords to target. Use this section to add and bid on keywords not mentioned in the  Suggested Keywords section.

Bilingual Keyword Support

You can now add keywords in English or French to your manual campaigns—no matter which language your account is set to.

For example, even if your account is set to English, you can still enter French keywords like Cafetières. The system will automatically process them so your ads can appear for both English and French searches.

This makes it easier to reach more customers, even if you're only comfortable using one language.

In the Additional Keywords tab, simply select “English"”or “French"”as per your preference. 

 You can add additional keywords in two ways: 

• Through the text box, using one keyword per line and up to 100 keywords at a time.  
• Once you have added all your keywords, click on the Add Keywords  button. 
• Select the match types from the list below the text box and click  Add  to move to the Selected Keywords section. 

 OR 

• Using a CSV file upload: 
  • First download the template by clicking the Download icon and selecting Template, then click the Download CSV button. 
  • In the template file, enter the keywords you want to bid on, and bid values for the match types you wish to target. 

• If you wish to enable the keyword and match type, enter "Enabled" in the Status column or leave it blank. If you wish to disable a keyword and match type, enter "Disabled" in the Status column.  
• Save your CSV file and click on the Upload icon and choose your file.  
• Important note: the file you upload must be in the CSV format.

When using the Additional Keywords tab, there are a few other things to consider: 

• 80 characters max per keyword (including spaces) 
• A full string of special character keywords is not allowed: Examples — #!%&@, $$$$$$ 
• The system will convert all your keywords into normalized keywords: For example, if you add "gift cards," "gift cardz," and "gyft cards," the keywords will be normalized to "gift card." 

Note: If you used the CSV upload, the bid values you entered will already be applied. If you add multiple keywords that were normalized to the same keyword, we will select the highest bid value from each match type from all the raw keywords associated with the normalized keyword.  
  
All added keywords, match types and bids are added to Selected Keywords.  
  
In Selected Keywords, you can review and update the keywords you have added from both Suggested Keywords and Additional Keywords.  
  
Note: A maximum of 1,000 keyword match type combinations are allowed per ad group.  
  
To update a bid value, enter the new bid value in the text box under the Bid column. Use the Status toggle to enable or disable a keyword. The status of each added keyword is enabled by default. 

• You can edit keywords in bulk by selecting the checkboxes and clicking Select actions.  
• Choose Select actions from the dropdown menu to pause status, unpause status, enter new bid or apply suggested bid. 

*For illustration purposes only. May not represent the bids available on the Canadian version of the platform. 

• Click Next to select the match type(s) you wish to apply the bulk edit to, then click Apply changes. 

Saving your ad group and starting your campaign 

Once you have added all your keywords and adjusted all your bids, you will need to save your ad group by clicking on the Save button in the top right corner of the page.  

Once you are satisfied with the setup of your campaign, click Launch Campaign.  

Negative Keywords 

Negative keywords are an important tool to help you manage your campaign budget effectively. By adding negative keywords, you can prevent your ads from appearing for search terms that are not relevant to your brand, products, or campaign goals. This ensures that your budget is focused only on keywords that drive meaningful engagement.

What Are Negative Keywords?

Negative keywords are words or phrases that you specifically exclude from your campaign targeting. When someone searches using these terms, your ad will not be shown. For example, if you are promoting premium products, you may want to exclude words such as “cheap” or “free”.

Eligibility and Process

• Negative keywords are currently allowed only for 1P Supplier campaigns.
• Approval process: All negative keywords must be reviewed, approved, and activated by our AdOps team before they take effect.

How to Request Negative Keywords

To request negative keywords for your campaign, please complete the request form using the following link: Negative Keyword Request Form

Once submitted, our AdOps team will review your request and notify you via email once your keywords have been approved and activated.