This article provides an overview of suggested bids for automatic and manual campaigns.
What are suggested bids?
Suggested bids are automated bid-price recommendations provided to enhance the campaign management process by providing bid suggestions based on winning bids on similar ads and delivering more relevant impressions.
The recent enhancements to suggested bids help minimize bidding guesswork and can increase the chance of an advertisers’ ad being served. We’ve refined this feature to provide more granular automated bid-price recommendations based on winning bids for similar ads. These automated bid-price recommendations are offered at the product type level and at the keyword level for broad-, phrase- and exact-match keywords across all demand channels. Advertisers can gain competitive bid insights and compare their current bid to be more successful on our platform.
If you are unsure of what bid to start with for your campaign(s), we recommend using the suggested bid. This will aid you in delivering impressions compared to ads similar to yours.
How to get started
The suggested bids feature is available to all Sponsored Products campaigns. Use the steps below to locate them within the Walmart Connect Ad Center.
For Automatic campaigns
For Automatic Sponsored Products campaigns, the suggested bid appears next to each item in the campaign.
