If you have login issues:
- Check with your advertising account Admin to ensure that you have been granted correct access.
- If you are still having login issues, open a Support Case.
How to request a new Sponsored Search advertising account
New Walmart Connect Canada advertisers:
If you are a Marketplace Canada seller* or Walmart Supplier who does not have an existing Canadian Sponsored Search advertising account, please email info_WMC_CA@walmart.com with the information listed below.
Note: If you are a new Marketplace Canada seller, Walmart Connect Canada offers a seamless experience in providing you with access to the Walmart Connect Canada Ad Center. Every two weeks, new Marketplace sellers are integrated to our Ad Center, and you will receive an onboarding email to confirm your access.
If your company is an existing Marketplace seller, but you are having trouble accessing Walmart Connect Ad Center, contact your account admin to request a change of access levels.
*To receive a Walmart Connect advertising account you must first be an approved Marketplace Seller. Sign Up Here to Become a Walmart Marketplace Canada Seller.
Details Required to set up a Canadian Sponsored Search advertising account
If you are a new Marketplace seller, you will need to provide the following information:
- Tax ID
- Seller ID or Partner ID
- Name of account admin and email - This is the person who will be assigned as the account admin. Admins will have the ability to give additional users access to the account and set/change their access levels
If you are a new Walmart Supplier, you will need to provide the following information:
- Tax ID
- Supplier number or vendor ID
- Walmart username and email - This should be the username and email address that you would use as a customer shopping on Walmart.ca . You will use this email to log into the Walmart Connect Canada Ad Center platform once you’re set up.
- Name of account admin and email - This is the person who will be assigned as the account admin. Admins will have the ability to give additional users access to the account and set/change their access levels
- Brands associated with your Walmart items (case sensitive)
- Billing information
- If you are managing your own billing:
- Billing contact name and email address (who we will send invoices to)
- PO/IO number for invoice (if applicable)
- If you work with an agency, and they will be managing billing on your behalf:
- W-9 form
- Agency company name
- Billing contact (who we will send invoices to) name, email address, phone and physical billing address (if different than address listed in the W-9)
- PO/IO number for invoice (if applicable)
After you're set up, we'll send you a welcome email
After our team receives all necessary information, we’ll create your Sponsored Search advertiser account. Once it’s created, you will receive a welcome email from our team to help you get started with Sponsored Search advertising.
- Marketplace sellers: email will be sent to the Seller Center email address you provide
- Walmart suppliers: email will be sent to the Walmart.com customer account email you shared