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Advertising Help Centre

Sponsored Search Guide

Showcase your product to millions of shoppers directly in their search results. This guide covers key topics for using our self-serve platform.

Introduction to Sponsored Search ▼
Sponsored Products
Sponsored Product Placements
Sponsored Brands
Sponsored Videos
Account and onboarding guide
Levels of account access
Campaign setup and management ▼
All campaigns
All Keywords
Suggested bids
Campaign setup: Sponsored Products
Step 1: Create a new campaign
Dynamic Bidding
Step 2: Set placement inclusion
Step 3: Add bid multipliers
Step 4: Create ad groups
Step 4 (continued): Add items/products to an ad group
Step 5: Add and select keywords
Campaign setup: Sponsored Brands
Step 1: Create a new campaign
Step 2: Ad Group, Creative & CTA Link Setup
Step 3: Add items to an Ad Group
Step 4: Add Keywords and Bids, and Submit for Review
Step 5: Campaign submission and Management
Campaign setup: Sponsored Videos
Step 1: Create a new campaign
Using the video manager
Step 2: Adding video, items & keywords
Step 3: Setting bids
Campaign submission and review process
Video specifications
Campaign reports ▼
Advertiser reports
Item health reports
Custom reports
On-demand reports
Optimization tools ▼
Out-of-budget features
New-to-brand metrics
Bulk operations
Keywords planner
Automated rules
Walmart Connect Terms & Policies ▼
Walmart Connect Canada Ad Center Platform Terms of Use
Marketplace sellers Billing Policy
Walmart Connect Canada Ad Policies
Resources ▼
Glossary
Frequently Asked Questions
Self-serve Platform Onboarding (downloadable)
Campaign Success Guide (downloadable)
Campaign Optimization Playbook (downloadable)

Keyword recommendations

This article provides an overview of keyword recommendations, including how they work, where to find them and how to use them. 

Keyword Recommendations


Keyword recommendations automatically identify keywords with the potential to enhance item visibility and boost sales for live Sponsored Products Manual campaigns (including Sponsored Brands and Sponsored Video campaigns)— based on in-flight campaign performance and organic customer search behaviour.

 
Advertisers can  save time and effort by easily reviewing recommendations and selecting which keywords to apply that align with their campaign goals and strategies. Keywords are then added to in-flight campaigns to optimize performance. 

How keyword recommendations work

Walmart’s algorithm analyzes the performance of an advertiser's active campaigns and Walmart organic search data to surface the top new keyword opportunities that can help boost campaign performance. 
 
Keyword recommendations are available seven days after the campaign launch and are refreshed daily. 

Accessing keyword recommendations

Find recommendations directly in Ad Center through the Add new keywords experience on the Dashboard and Recommendations page. From there you can:

  • Review recommendations
  • Select Apply to add recommended keywords using the platform's suggested bids
  • Select View recommendations to review before applying, at the campaign or ad group level
  • Request a downloadable recommendations report from On-demand reports

 

1. Ad Center Dashboard - Alerts & recommendations card

  • A card, Recommendation: Add new keywords, shows counts: number of campaings, number of ad groups, total keywords, and unique keywords. 
  • To add all your recommended keywords to active campaigns, select Apply. All keywords will be added using the platform's suggested bids. 
  • After you apply all recommended keywords, a confirmation will appear. 
  • If an advertiser would like to review keywords before applying them, select View Recommendations and apply them at the campaign or ad group level. 
Using the keyword recommendations tool

 

2. Recommendations page

  • Filters for Campaigns and Categories
  • Shows cards for budget and keyword recommendations; an advertiser can open the recommendations modal or request on-demand reports. 
Downloading from on-demand reports

 

3. Add new keywords 

  • Lists campaigns with an option to expand and view ad groups. Each ad-group row shows unique keywords and total keyword counts. Click Apply to add keywords. 
add keywords

 

  • Applying recommendations inserts keywords into the Keywords card Selected keywords column with suggested match types and suggested bids; an advertiser can then edit bids as needed.
keywords

 

4. Accessing Keyword Recommendation reports

  • Access the full report by selecting Request report in the widget on the dashboard. 
  • An advertiser will be redirected to the On-demand reports page to downloand. 
  • Up to 20 keywords per ad group are provided as recommendations in the report. Recommended keywords are mapped to Manual campaigns and ad groups, with suggested bids for each. 
request report