Advertising Help Centre

Sponsored Products Guide

Learn how to get your product directly into the search results of millions of customers looking for products like yours. This guide includes a list of valuable topics to help you when purchasing Sponsored Products on our self-serve platform.

Overview of Sponsored Products

Sponsored Products placements

Account and onboarding guide

Levels of account access

All Keywords

All Campaigns

Step 1: Create an automatic campaign

Step 2: Set placement inclusion

Step 3: Add bid multipliers

Step 4: Create ad groups

Step 4 (continued): Add items/products to an ad group

Step 5: Add and select keywords

Suggested bids

Advertiser reports

Custom reports

On-demand reports

Out-of-budget features

Keyword recommendations

New-to-brand metrics

Bulk operations

Keywords planner

Automated rules

Walmart Connect Canada Ad Center Platform Terms of Use

Marketplace sellers Billing Policy

Glossary

Frequently Asked Questions

Self-serve Platform Onboarding (downloadable)

Campaign Success Guide (downloadable)

Campaign Optimization Playbook (downloadable)

This PDF guide dives into the art and science of optimizing your Sponsored Search campaigns and setting them up for success. Get ready to learn how to unlock the full potential of your campaigns by harnessing the power of data-driven insights and strategic tactics. Click on the image or button below to download.

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If you still have questions or issues with an active campaign or advertising account, please reach out to us for support.

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