Advertising Help Centre

Sponsored Search Guide

Learn how to get your product directly into the search results of millions of customers looking for products like yours. This guide includes a list of valuable topics to help you when purchasing Sponsored Products on our self-serve platform.

Sponsored Brands

Account and onboarding guide

Levels of account access

All Keywords

All campaigns

Suggested bids

Campaign setup: Sponsored Products

Step 1: Create a new campaign

Step 2: Set placement inclusion

Step 3: Add bid multipliers

Step 4: Create ad groups

Step 4 (continued): Add items/products to an ad group

Step 5: Add and select keywords

Campaign setup: Sponsored Brands

Step 1: Create a new campaign

Step 2: Create an Ad Group, Add an Image, Headline and Set-up a Call-to-action Link

Step 3: Add items to an Ad Group

Step 4: Add Keywords and Bids, and Submit for Review

Step 5: Campaign submission and Management

Advertiser reports

Item health reports

Custom reports

On-demand reports

Out-of-budget features

Keyword recommendations

New-to-brand metrics

Bulk operations

Keywords planner

Automated rules

Walmart Connect Canada Ad Center Platform Terms of Use

Marketplace sellers Billing Policy

Glossary

Frequently Asked Questions

Self-serve Platform Onboarding (downloadable)

Campaign Success Guide (downloadable)

Campaign Optimization Playbook (downloadable)

Campaign Success Guide (downloadable)

This PDF guide covers how to get started with our Self-serve Sponsored Products platform, covering topics like defining campaign goals, selecting campaign type, setting budget, and how to create a campaign launch checklist. Click on the image or button below to download.

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