Diwali 2025

Celebrating life, light, and togetherness

Diwali, famously known as the ‘Festival of Lights,’ is a celebration that traditionally includes cleaning and decorating homes, exchanging gifts and sweets, and offering prayers for wealth and prosperity. Celebrations are filled with festive meals, family gatherings, beauty rituals, and rich cultural traditions. In Canada, Diwali is embraced by millions of Indo-Canadians and is a cherished celebration within the country’s third-largest religious community — the Hindu community.¹

Diwali celebrants at a glance

In 2025²:

%

planned to purchase items to celebrate Diwali

Grocery was a top Diwali category²:

%

of respondents planned to cook or bake at home

Of Diwali observing groups in Canada¹:

M

are Canadians who identify as Hindu or Sikh

¹2021 Census of Population, Statistics Canada, 2024.
²2025 Holiday Preview, Numerator, 2025.

The Diwali shopper at Walmart³

Value product variation and availability

Online sales saw significant double digit YoY growth. Shoppers are likely drawn by a wider inventory of culturally relevant items online – purchasing premium products and bulk gifting items.

Prefer online vs in-store for planned purchases

Average order value online is significantly higher than in-store - 2.4x higher, to be exact. Shoppers plan ahead for the holiday and purchase high intent items online while in-store is for last minute needs.

Loyal Walmart shoppers

Over 8 in 10 online orders came from regular Walmart shoppers, showing that Diwali draws consistent, annual engagement from a loyal base that trust Walmart to offer what they need.

³Walmart 1P data. Oct 2024 – Nov 2024.

Reach Diwali shoppers with Walmart Connect

Drive Interest Offsite

Reach shoppers on their favourite social channels with Influencers and Paid Social to inspire shoppers with holiday specific trends at Walmart.

Build Awareness and Drive Conversion

Use Sponsored Search and Onsite Display to build awareness and capture shopper interest.

Drive Trial and In-Store Interest

Utilize in-store placements such as TV Wall and Deli Screens to capture shoppers’ attention and help drive them to purchase.