Holiday Insights

SHARE THIS POST

Making spirits bright — and baskets bigger

The holiday season is a critical period when shopper activity, spend, and engagement accelerate. Last year, the holiday season presented a roughly $20.3-billion-dollar opportunity in Canada.¹ Ahead of last year’s holiday season, 73% of shoppers shared that they planned to maintain or increase their budgets, an upwards trend we can expect to continue into the 2026 holiday.²

of Canadians are planning to
celebrate over the holidays this year³

of celebrants intend to give gifts as
part of their holiday celebrations³

planned to make their purchases 2–4 weeks before Halloween²

As the season picks up, retailers have the chance to meet shoppers in every moment that matters — whether they’re planning ahead or racing to check off that last item on their list — to turn holiday buzz into real results.

Walmart shoppers plan to spend roughly $670 on holiday shopping this year⁴

As the holiday season unfolds, retailers play a pivotal role in shaping how and when shoppers engage. Those who activate early, remain consistent, and align with evolving shopper needs are best positioned to capture share and maximize impact during this high-stakes period.

of shoppers begin shopping before November⁴

plan to begin shopping
in November⁴

say they are more impulsive during the holidays — leaving room for you to capture attention and drive spend²

Every touchpoint is an opportunity

Visibility across channels can drive awareness and consideration this Halloween

Take a deeper dive

Explore key categories and discover Walmart shopper behaviours and trends.

Toys

Electronics

Grocery

Apparel

Seasonal

Toys

It’s all about fun and games this holiday season – and the perfect toys, of course.

Explore the category insights.

Electronics

From wearable technology to accessories and everything in between.

Power up for the holiday season.

Grocery

As shoppers prepare to gather with loved ones, ensure you’re well positioned to capture their attention.

Cook up a perfect strategy.

Apparel

From cozy comforts to winter essentials, Apparel is top of mind this holiday season.

Style a winning holiday strategy.

Seasonal

There’s no place like home, and shoppers are seeking items to make their holiday décor visions a reality.

Curate the perfect home strategy.

¹Nerdwallet, 2025 Canadian Holiday Spending Report, November 2025.
²Leger and RCC, Holiday Shopping Survey 2025, October 2025.
³Numerator, 2026 Canada Annual Holiday Preview Consumer Survey Report, January 2026.
⁴Leger and Walmart, Omnibus Report, May 2026.