Halloween Insights

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Tap into how Canadians shop, spend, and celebrate Halloween

As Canadians prepare for tricks, treats, parties, and spooky outings, Halloween brings an important opportunity to connect with shoppers. Most shoppers anticipate spending over $50 on Halloween celebrations this year (76%), with 44% expecting to spend over $100.¹

of Canadian parents said that they planned to spend the same or more than prior year¹

of shoppers planned to make a dedicated shopping trip²

planned to make their purchases 2–4 weeks before Halloween²

As Canadians continue to lean into Halloween with consistent — or increasing — spend, ensure you’re maximizing your visibility and reach to drive awareness, consideration, and conversion amongst these spooky shoppers.

Shoppers are planning ahead and are open to inspiration

Trends in recent years show that Halloween shopping activity begins earlier year over year. Make sure your brand and products are visible both in-store and online to drive discovery, capture attention, and convert shoppers.

When shopping for Halloween, data shows that nearly half of Canadians have not been loyal to specific brands — meaning strategic visibility is more important than ever, and that there is room for you to influence their purchases as they make their final decisions.²