Easter 2026

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Fill carts and baskets

Over three-quarters of Easter celebrants planned to either maintain or increase their holiday-related spend year over year.¹

Easter shoppers are purchasing later in the month with over half waiting until just 1-2 weeks before the holiday.¹

Shopper spending at a glance

of Canadians who plan to celebrate Easter also plan to make a purchase²

of shoppers said they will make their Easter purchases 1-2 weeks in advance²

of Canadians planned to spend up to $100 for Easter¹

¹ Caddle & RCC Easter 2025 Survey, 2025.
²Numerator Canadian Holiday Insights 2025

Shoppers hunt online then hop in store

Capture the attention of customers already in the shopping mindset with both online and in-store tactics. Over half of shoppers said they planned to make a dedicated trip for Easter purchases, and majority would prefer to make their purchases in store.¹

prefer to make their Easter purchases in store.¹

of shoppers said they would make a dedicated shopping trip for Easter purchases last year.¹

¹ Caddle & RCC Easter 2025 Survey, 2025.

From early browsing to last-minute treats

Easter browsing starts early, with consumers researching items about a month before the holiday for inspiration on meals, décor, and gifts.¹

Page visits rise from mid to late March, then taper off in early April as shoppers shift from browsing to searching for specific products they’ve planned to buy. The biggest spike in search volume occurs in the week leading up to Easter, as shoppers make last-minute purchases.¹

This creates a prime opportunity to engage shoppers earlier in the season with onsite display that sparks discovery and inspiration. Then, ramp up sponsored search 1–2 weeks before Easter, as 75% of shoppers use the search bar to find specific products.²

Easter weekly visits