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case study
Sampling Case Study
Taste, Try, Buy: In-store Sampling Unlocks New-to-Brand Customers
January 12, 2026
Select brands at Walmart Canada leveraged in-store sampling to spark product discovery, engage shoppers in store, and convert trial into new-to-brand customer acquisition.
Five leading grocery brands.
Acquired new-to-brand customers by generating engagement and interest to encourage initial and future purchases.
Harnessing the power of in-store sampling to engage shoppers at the point of purchase. Through targeted 2-day activations, brands sparked product discovery, drove trial, and converted new-to-brand customers by keeping products visible and top-of-mind as purchasing decisions were made.
In-store sampling is a proven strategy to attract new customers and boost sales, whether you're promoting a new product or reinvigorating an existing one.
Avg. number of samples distributed
Avg. sales lift during campaign
Avg. new-to-brand customers
Avg. sales lift 1-3 months post campaign 1
Select brands at Walmart Canada leveraged in-store sampling to spark product discovery, engage shoppers in store, and convert trial into new-to-brand customer acquisition.
Increase product trial and drive sales with in-store sampling, as 50% of shoppers say samples directly influence their purchase decisions.2
1 Sales lift 1-3 months post campaign not provided in standard reporting.
2 Leger National OMNIBUS Results – Aug 2025
Results are based on the average performance from five sampling campaigns and may vary depending on execution, product category, and store environment