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case study
FUZE® Case Study
How FUZE® Iced Tea built awareness through in-store engagements
April 7, 2026
Samples, giveaways, and gameplay introduced the brand to shoppers
FUZE® Iced Tea launched their products in Walmart stores in 2025, kicking things off with a strong in-store engagement strategy that garnered results lasting well beyond the campaign. Centering around an experience that allowed shoppers to indulge in samples of varying flavours, the brand also included gameplay and giveaways in conjunction with a well-established soccer event to drive interest, engagement, and results.
Executing a winning formation
Who
FUZE® Iced Tea
What
Driving brand and product awareness through samples, free soccer related game play, and prize giveaways.
How
FUZE® Iced Tea served samples of four flavours of their products in 20 stores across four provinces, introducing shoppers to the brand and products. They also encouraged shoppers to participate in free gameplay for prizes centered around a recognized international soccer event, increasing interest and engagements.
A winning match
The combination of delicious samples and interactive game play made for a perfect match.
108%
of sample goal reached
53%
new-to-brand customers amongst incremental sales
+6K
game participants
+16%
growth in unit sales seen in stores with campaign activity
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