In Store 360 Case Study

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More touchpoints. Stronger, measured results.

A leading health and wellness advertiser wanted to build awareness and drive sales across a portfolio of brands through a unified in-store campaign.

The advertiser activated its first In-Store 360 campaign, bringing together multiple tactics to engage shoppers at different moments throughout the store and across the path to purchase.

The campaign combined Audio, Blades, Sampling, and Shrouds across participating brands, creating multiple opportunities to build awareness, encourage consideration, and influence purchase.

Health and wellness advertiser focused on driving growth across a portfolio of brands.

Build awareness, consideration, and purchase across participating brands.

Audio, Blades, Sampling, and Shrouds engaged shoppers at multiple touchpoints throughout the store.

Connected campaign delivered measurable growth

Average sales lift

Across participating brands

Average new-to brand increase

Successfully attracted new shoppers to participating brands

Average brand purchase lift among ad recallers

Shoppers who recalled the campaign were more likely to purchase

More touchpoints were associated with stronger results

Sales lift

Brands with 3 tactics vs. 2 tactics

+6 pts

Brand purchase lift

Brands with 3 tactics vs. 2 tactics

+3 pts

Purchase consideration

Brands with 3 tactics vs. 2 tactics

+6 pts

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Source: Walmart first-party data (2026)
Shrouds: June 4-10
Blades: 3 regular blades June 4-17
Blades w/coupon (excl. QC) June 4-17
In-store audio June 4-July 1
Demo/Sampling June 12-June 13