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insights
Mother's Day
March 23, 2026
A high-intent gifting moment driven by omnichannel browsing and discovery
In the lead up to Mother’s Day last year, the majority of Canadians shared that they planned to do something special to mark the occasion.¹ Characterized by emotionally driven, purposeful purchases, Mother’s Day is an important opportunity for your brand to be visible and connect with shoppers both online and in-store.
The Mother's Day shopper
60 %
Of Canadians celebrating the holiday last year say they planned a dedicated shopping trip¹
7.9 x
Online average order value compared to in-store average order value²
7.8 M
Unique visitors to the Mother's Day category from April–May²
Activity across channels²
Key online categories
- Flowers and plants
- Electronics
- Makeup
- Skincare
- Confectionery
Key in-store categories
- Flowers and plants
- Electronics
- Confectionery
- Skincare
- Jewellery
Top search terms
- Perfume
- NYX*
- Milani*
- Elf Cosmetics*
- Laptops and computers
Connect with Mother's Day shoppers
Nearly all shoppers shared that they planned to browse before making a purchase ahead of last year's Mother's Day, with 68% planning to peruse in-store and 58% doing online research.³ Ensure your brand is discoverable across shopping journeys to capture wallet share.
Power of in-store presence
Harness Walmart's in-store placements such as Blades or Wobblers to connect with customers throughout their shopping journey, from discovery to purchase.
Enable brand discovery
This category sees 4.1M searches.² Use Sponsored Search to build awareness and help drive product purchase by capturing attention and building awareness.
Extend your reach
Onsite placements allow you to reach new or existing customers at every stage of their shopping journey with targeted placements across our site and app.
¹Caddle Daily Survey. Retail Council of Canada, March 2025.
²Walmart 1P data April 2025 – May 2025.
³NielsenIQ Bases Consumer Study, 2025.