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case study
Garnier Case Study
In-store activation showcases Garnier’s new permanent hair dye
December 4, 2025
Leading global hair color, hair care, and skin care beauty brand, Garnier, is committed to innovation, sustainability, and cruelty-free practices – and their latest product, Garnier GOOD, is no exception.
Working with Walmart Connect, Garnier saw impressive results through their in-store activation, driving awareness for their new hair dye, educating shoppers on its benefits and features, and driving real-time conversions.
Build awareness of new product through immersive in-store activations, specifically within their target demographic, educate on the sustainable and natural characteristics, and drive conversions.
Placements across three provinces and eight stores across five weeks.
Innovative in-store experience with branded booths to allow for customer discovery, personalized education from beauty experts, and virtual try on experiences.
Campaign Results
In-store engagements
Increase in new-to-brand customers in demo stores during the campaign period
Compared to pre-campaign period
uses of the in-store virtual try on experience
