Halloween 2025

Trick-or-Treat on over to Walmart this Halloween season!

As the crisp fall air sets in, Canadian families are getting ready for the thrills and chills of Halloween. Don’t let the spooky season catch you off guard.

Walmart Connect has the insights and strategy you need to create the perfect omni-channel approach that will reach every trick-or-treater. With our latest Halloween insights, we’re here to help you maximize both in-store and online engagement during this exciting season.

Let us guide you to a monstrously successful Halloween season!

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Canadians are ready to celebrate a spook-tastic Halloween!¹

Ready to get scary

plan to spend between $50 or more for Halloween

Filling treat bags

of shoppers plan to purchase candy

Starting early

of shoppers start to shop 1–2 months in advance

¹ Numerator Canadian Holiday Insights 2025

Walmart is the one-stop shop for Halloween

As Halloween approaches, the majority of shoppers prefer to make their purchases in person. In fact, 54% of Canadians plan to shop for Halloween at a mass retailer.² Last year, Walmart experienced significant YoY sales growth across key Halloween categories, both online and in store.

Double-digit

YoY overall sales growth in the Candy category³

Single-digit

YoY overall sales growth in the Costume category³

Double-digit

YoY overall sales growth in the Décor category³

² Numerator Canadian Holiday Insights 2025
³ Walmart 1P data from Aug. 2024- Oct. 2024

Creeping in for the right items⁴

Halloween shoppers start preparing at the beginning of October as searches for costumes and candy begin, with searches increasing right up until Halloween day.

Halloween décor sees minimal searches throughout the Halloween season, with a slight increase 2 to 3 weeks before the holiday.

Halloween shopping begins early, and carries on right up to the big day⁵

While some of the late August sales can be attributed to back to school shopping, this early spike in YoY sales growth also reflects the start of Halloween costume and décor shopping.

In the week leading up to Halloween, a second, more significant growth can be seen across both in-store and online channels across all three major Halloween categories.