Shoppers rely on Walmart as a one stop shop
Connect with shoppers this Holiday season!
Help shoppers check every item off their list this Holiday season, leveraging the expertise and omnichannel presence of Walmart Connect. Explore the best practices, insights, and recommendations below to ensure you’re reaching shoppers as they prepare for the fast-approaching Holiday season!
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From groceries to gifts to décor, Walmart is a destination for shoppers over the Holiday season, by making it easy for shoppers to cross off their list – and check it twice! Walmart is uniquely positioned to extend your reach across channels already frequented by shoppers.
As you gear up for this pivotal shopping period, let’s take a look at some of the key trends set to influence Holiday spending.
Where are shoppers spending?1
+
%
of holiday shoppers plan to shop at Walmart
How are shoppers spending?2
%
of Canadians plan to purchase gifts
When does holiday shopping begin?2
~
%
of shoppers begin shopping 1-2 months in advance
1 Walmart Connect National OMNIBUS Results – June 2025
2 Numerator Canadian Holiday Insights 2025
62% of Canadians agree that Walmart is a holiday shopping destination for gifts, food and décor.1
Gaming
Toys
Electronics
Apparel
Grocery
1 Walmart Connect National OMNIBUS Results - June 2025
2 Walmart 1P Data Nov 2024 - Dec 2024
Tailor messaging by category
Many Walmart Holiday searches are unbranded, especially in categories like Grocery, Apparel and Electronics. Shoppers are primed for influence and are driven by price and deals – not just name brands. Holiday searches across gift-giving categories such as Toys and Gaming are primarily branded. Consumer messaging should shift to emphasizing value proposition, brand features and competitive distinction.
*Branded
Grocery
Apparel
Toys
Electronics
Gaming
