case study
Home Case Study 2025

Driving Home Results

October 8, 2025
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Driving Digital Awareness and Consideration for a new Home Brand

Aiming to boost awareness and inspire consideration amongst online shoppers, a newly introduced home brand at Walmart utilized Onsite Display and Sponsored Search strategies, effectively engaging the target audience and delivering impactful results.

Who

 A new to Walmart Home brand.

What

Build awareness and drive consideration amongst online shoppers. 

How

Leverage Sponsored Search to ensure their products were visible while active shoppers searched Walmart’s online channels. Utilize strategic Onsite Display to ensure visibility amongst online shoppers browsing for home related products.

Driving Home Results

Campaign Results

%

ROAS

%

Overall CTR

M

Total Impressions

Driving Your Own Results

Build awareness and drive consideration by pairing Onsite Banners and Sponsored Search.

Utilize Sponsored Search

Utilize Sponsored Search

Use both branded and unbranded keywords to capture shoppers influenced by both price and value proposition.

Connect with Active Shoppers

Connect with Active Shoppers

Capture the attention of Walmart shoppers with the intent to purchase.

Be visible on Walmart.ca

Be visible on Walmart.ca

Utilize onsite tactics like Onsite Display to capture customers in the shopping mindset and stand apart from other brands.

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