Power of In-store Presence
Harness Walmart's In-Store Sampling opportunity to connect culturally relevant brands with costumers at the pivotal moment of purchase intent— driving trial and influencing buying decisions.
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insights
Ramadan and Eid 2026
February 19, 2026
Joyful celebrations driven by community and observance
Ramadan is a month of fasting and reflection among the Muslim Canadian community. Daily routines shift toward sunset and nighttime, with an increase in family gatherings, meal preparation, and giving. Eid al-Fitr is the celebration that marks the end of Ramadan, a joyful day of communal prayers, sharing meals, gift giving, and togetherness.
Canadian celebrants at a glance1
95%
Of celebrants planned to make a purchase to celebrate the holiday
76%
Planned to purchase food items
48%
Planned to purchase at a mass retailer
1Numerator Holiday Preview. 2025
The Ramadan and Eid shopper at Walmart2
Top Categories searched during the holiday were Grocery, Kitchen appliances and cookware, Clothing and accessories, Beauty, fragrances and personal care, and Gifts and toys.
719%
YoY growth of in-store gift card sales.
202%
YoY page visit growth to Middle Eastern food products.
106%
YoY growth in online grocery sales.
2
Walmart 1P data. Feb. 25 – Apr. 25
Your Ramadan and Eid strategy at Walmart
Ramadan and Eid al-Fitr are key shopping moments for Muslim customers in Canada and around the world, shaping purchasing habits, food choices, and gifting, creating meaningful opportunities for brands to engage authentically.
Engage with Online Shoppers
Reach in-market shoppers as they actively browse and search for culturally relevant products with a high-impact Homepage Hero POV captivating shoppers at the beginning of their shopping journey.
Time Sensitive Online Activation
Use Sponsored Search to build awareness and help drive product purchase by capturing shoppers' attentions during peak time period, after sunset.