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case study
Retailtainment Sampling Case Study
Where flavour meets shopping discovery
March 16, 2026
New ready-to-make meal kit launches at Walmart Canada with a tasty in-store strategy
A leading Mexican-inspired quick-service chain recently launched new at-home meal kits, delivering their
delicious restaurant taste in the comfort of Canadian kitchens.
As part of their launch strategy, the brand created a unique retailtainment experience at select Walmart
stores—five in Quebec, three in Ontario, and three in British Columbia—with the goal of building
awareness and purchase consideration.
Try before you buy
Strategy
Locations were carefully selected to target shoppers at stores that see high foot traffic and have a strong affinity for the brand. There were also no restaurant locations nearby, making the at-home kits the most convenient way for these shoppers to enjoy the flavours they know and love.
Experience
By letting customers build their own tacos, the product was brought to life right before their eyes, allowing them to experience how easy and delicious these at-home kits truly are.
Impact
The new products and opportunity to participate in this experience were promoted through Walmart digital flyers, website, app, and offsite paid media, building momentum leading up to the event. This omnichannel approach ensured targeted, impactful reach for the brand, which drove meaningful engagement.
The results? Delicious.
Over
6,000
Samples served
56%
Higher sales in stores with retailtainment activation
Compared to sister stores at the
same time
58%
Higher sales in stores during campaign period than in sister stores