Valentine’s Day Insights

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Capture hearts — and baskets

Valentine's Day marks one of the year's first emotionally-driven shopping moments, celebrating connection and love of all types. This holiday creates a meaningful opportunity to engage shoppers as they celebrate the people who matter most, including themselves. Understanding how shoppers plan to spend can help brands identify key opportunities to engage them.

of Canadians planned to celebrate Valentine’s Day last year¹

of celebrants intended to maintain or increase their spending on Valentine’s Day-related purchases compared to the prior year²

planned to make their purchases 2–4 weeks before Halloween²

Turn early planning into purchases

Winning Valentine's Day starts before February 14, as shoppers move through a journey of inspiration, discovery,  and purchase. Nearly half of shoppers begin preparing one to two weeks in advance of Valentine’s Day, while 23% wait until the final couple of days. Just over a quarter of those celebrating start planning one or more months in advance.¹

Meet shoppers where they already are

say that they would consider shopping at Walmart for Valentine’s Day³

of shoppers expected to make purchases in physical stores last year³

intended to make a dedicated shopping trip last year²

From inspiration to action

Connect with Valentine’s Day shoppers across online and in-store channels.

Spark online discovery

As shoppers search for inspiration, compare products, and make purchase decisions, Sponsored Search and Onsite Display give your brand visibility at key moments across our site and app.

Stand out in-store

In-store is a critical moment of conversion. High-impact placements at the shelf, such as Blades and Wobblers, or interactive moments like Sampling can set your brand apart and drive purchases.

Remain visible online

Use Sponsored Search to boost visibility and help drive product purchase by capturing attention and building awareness.

Take a deeper dive

Explore key categories to unlock the Valentine’s Day opportunity.

Beauty

Chocolate and Candy

Jewellery

Décor

Beauty

From self-care essentials to beauty-enhancing products, shoppers turn to both online and in-store channels.

Explore the category insights

Chocolate and Candy

Unwrap our insights to learn about shopper behaviours across channels.

Discover key insights

Jewellery

Inspire Valentine’s Day shoppers looking for the gift of sparkle.

Shine with strategic touchpoints

Décor

Inspire shoppers as they create meaningful moments through thoughtful décor and gifting.

Uncover trends and behaviours

¹Numerator Canadian Holiday Insights 2025.
²RCC x Caddle, Valentine’s Day 2025 Shopping in Canada Survey | National Consumer Research– Caddle & RCC, January 2025.
³Walmart x Leger, OMNI Study, August 2026.
No endorsement of third-party data sources.