Lunar New Year 2025

A beloved Canadian celebration

Lunar New Year is a celebration of family, tradition and prosperity to welcome in the new year. 8 in 10 online orders came from loyal shoppers with 20M page visits to Lunar New Year categories, proving Walmart to be a top destination and trusted part of this special, annual occassion.³

Lunar New Year celebrants at a glance:

In 2025²:

M

Canadians planned to celebrate Lunar New Year

In 2025, for Lunar New Year¹:

%

planned to purchase something to celebrate

In preparation for Lunar New Year¹:

%

planned to spend up to $199

¹Numerator 2025 Canadian Holiday Preview. N=5,202.
² Statistics Canada. Table 98-10-0355-01 Ethnic or cultural origin by gender and age: Canada, provinces, and territories

The Lunar New Year shopper at Walmart³

A digitally mature shopper base

Online sales saw significant double-digit YoY growth. These shoppers are likely drawn by the convenience of buying online – a boon when planning.

Prefer online vs. in-store for bulk purchases

Online order AOV is significantly higher than in-store, 2.2xhigher, to be exact, growing WoW through the season. This suggests online is for intentional, high-value shopping while in-store is for last-minute, gap-filling needs.

Loyal Walmart shoppers

Over 8 in 10 online orders came from regular Walmart shoppers, showing that Lunar New Year draws consistent, annual engagement from a loyal base that trusts Walmart to offer what they need.

³Walmart 1P data. Oct 2024 – Nov 2024.

Your Lunar New Year strategy at Walmart

Build Awareness and Drive Conversion

Use Sponsored Product Search and Onsite Display to build awareness and capture shopper interest.

Drive Trial and In-store Interest

Utilize in-store placements such as Blades, TV Wall, in-store audio, and in-store sampling to capture the shoppers' attention and help drive them to purchase.

Reach In-Market Shoppers

Capture your shoppers’ attention with a Tile Takeover in the Grocery category as they shop online for meal staples.