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Advertising Help Centre

Onsite Display Guide

Reach customers when they’re ready to buy and drive impact across the purchase funnel.

Skyline

Skyline is a shallow but wide placement at the very top of searchbrowseitem and category pages.

A single image and logo is delivered, then the ad will render across our site using those, with dynamic versions based on the user's device type.

In the Creative Hub, you will begin by uploading a single image for all assets which will then be resized. Then, you can either continue to use that, or replace individual units with their pixel perfect image sizes (found below) by clicking the image/logo element and then adding a new version for that specific ad.

A Breakpoint is a version of the ad that is not supplied on it's own - the ad renders slightly differently depending on different pages and device types.

  • Important note: We recommend you build out Skyline to spec in advance as it has Breakpoints that should be accounted for when designing. Refer to our Creative templates to download a PSD template to work with and preview Breakpoints

Inputs:

  • 10MB maximum file size
  • Maximum dimensions 5000px x 5000px

 

Outputs / pixel perfect inputs:

Delivery Assets Delivery Dimensions JPG PNG (transparent)
Lifestyle image 1232 × 104
Logo 120 × 72

 

Use our Creative templates guide here to ensure your source image for Skyline matches all the Breakpoints shown below.

Character Counts

  • Headline - 25
  • Subheading - 30

Core asset supplied in platform - Skyline desktop

Skyline - desktop

Preview - Skyline desktop breakpoint

Skyline - desktop 2

Preview - Skyline tablet breakpoint 

Skyline - tablet

Preview - Skyline mobile breakpoint 

Skyline - mobile

 

For design templates to use in advance of creating your ad in the Creative Hub, see our Creative templates guide here.

Note: A category page is an element on Walmart’s digital properties that showcases an assortment of products across suppliers based on targeted longtail keyword sets. These pages are created to capture longtail search queries and are used as landing pages for SEO searches. Walmart’s SEO team analyzes millions of keywords and regularly selects the most impactful to build topic pages around.