Skip to main content
Advertising Help Centre

Onsite Display Guide

Reach customers when they’re ready to buy and drive impact across the purchase funnel.

Uploading creatives using the Onsite Display ad template

The Creative Hub is where you upload the required assets for each ad creative.

Note: You can build ad creatives before or after setting up campaign scheduling, targeting and budget. 

 

Upload a new creative asset using the Onsite Display ad template 

Navigate to the Creative Hub from the left-side navigation. Select Create, then New Creative. 

Starting a new creative

 

Enter a name for the creative asset in the text box, then select Next

Select the ad template. The template option lists the assets required for each ad. 

Adding a name to your creative assets

 

The Onsite Display ad template includes 3 ad units, each with unique device sizes: 

  • Skyline: Desktop and mobile web/app sizes. See ad specs here
  • Marquee: Desktop, tablet and mobile web/app sizes. See ad specs here
  • Brand Box: Desktop, desktop short and mobile web/app sizes. See ad specs here

The Asset Panel is where you’ll upload the required assets for each ad creative. The Creative Hub will automatically add the assets to the appropriate ad units, which will appear in the staging area to the right.

Note: Creative Hub auto-saves your work and allows you to undo and redo changes as needed.

 

Upload a photo for Marquee, Brand Box and Skyline ad units

  • Select the Photos icon.
  • Upload a lifestyle photo. The photo will appear in the staging area.
Adding a lifestyle image

 

Note: Please refer to creative guidelines for maximum file sizes. Photos may be edited to fit each ad unit. Photos must adhere to Walmart brand guidelines.
 

 

Select the Logos icon.

Upload your brand logo. The logo will appear in the staging area.

Adding a brand logo

 

Note: Logo file size must not exceed 50KB, be a PNG file and have a transparent background. 

 

Enter ad copy

Select the Text icon.

Select Edit next to each ad unit to enter desired ad copy. The copy will appear on the ads in staging.

Adding ad copy

 

Selecting Change or Edit in the preview panel will apply updates to all ad units. For more information on Local Edit vs. Global Edit, review the Creative management guide.  

  • Important note: You can choose to build all ads to spec using our Creative templates or, build them in platform off a common image/logo. However, in either path, we recommend you build out Skyline to spec in advance as it has Breakpoints that should be accounted for when designing. Refer to our Creative templates to download a PSD template to work with and preview Breakpoints

Note: A red asterisk indicates required copy. 

Once you have uploaded your image and text, you can submit your ad creative for review.