The information in this article is only applicable to Onsite Display reporting. 

Walmart Connect Ad Center Display Performance Dashboards include cost metrics that may not accurately reflect actual billed amounts. This is due to a variety of reasons, including minor fluctuations in impressions served, as well as a lag time in refresh rates for store measured transactions. For accurate pacing metrics please refer to the campaign management dashboard in Display Self-serve or contact support. 

The Display Performance Dashboard provides on-demand access to in-flight, omni-channel campaign metrics. The dashboard includes key pacing and performance metrics such as, total attributed sales, total attributed transactions, total attributed units, total ROAS, eCPM and spend. The complete list of metrics can be found in the glossary.

The Dashboard provides an executive summary of the performance for all Display campaigns during a given time period.

You will find the metric type, attribution window and calendar tool above the performance tables. You can toggle between options to see different metrics. Use the calendar to select the date range you'd like to view. By default, the calendar displays the last 30 days.

Note: To view metrics for individual campaigns, select Campaign Performance from the left-hand navigation pane. 

Filter campaign reporting by specific categories or brands

If you have multiple brands under an account or sell in multiple categories, you can filter your dashboard to view only the campaign insights related to the categories or brands of your choice.
 
Filters save time and effort and help you see relevant insights more easily.

How are brand and category filters created?

The filters are autogenerated by analyzing brand and category data within your campaigns. To identify the brand, Walmart searches through the same product catalog that we use to create and map Display campaign item sets.​ 

Once an item set is associated with a campaign, the system automatically determines the category and brand of the campaign by using the item IDs within the item set.​ Walmart classifies multi-brand campaigns as “multi-brand.” 

Applying filters

Open your home dashboard in Walmart Connect Ad Center. Use the dropdown menus at the top right to filter by campaign, category, and brand. Select the appropriate filter and choose from the brands or categories in your Walmart Display campaigns.

Filters may be combined for more precision. 

Featured and Halo metrics

Advertisers can quickly access richer and more granular Display campaign ROAS insights with Featured and Halo reporting. Instead of combined ROAS metrics for all item sets, you can view the Total metrics by default or filter performance metrics by item set level — Featured and Halo. This allows you to switch between reporting data in the Walmart Connect Ad Center Dashboard and on the Campaign Performance page.  

The metrics are defined as: 

• Total – combined metrics for all campaigns within the attribution and calendar windows. This is the default setting.
• Featured – the hero item(s) from a single brand specifically featured by a Display campaign within creative and messaging. For example, a specific diaper brand and size (e.g., Parent’s Choice training pants, 3T-4T). 
• Halo – the item(s) not specifically featured in creative or messaging, but closely associated with the brand AND category of a featured item set. For example, the entire diaper brand (e.g., Parent’s Choice).

One the home dashboard, select the Total (default), Featured or Halo from the dropdown to the left of the Attribution options to switch item set views.

The dashboard reloads the attributed sales data with your desired metric indicated in parentheses.

You can also navigate to the Campaign Performance page and choose the Total (default), Featured or Halo from the dropdown to the left of the Attribution options to switch item set views. The page reloads the attributed sales data with your desired metric indicated in parentheses.