This article provides an overview of levels of account access, including organization hierarchy, user roles and their permissions.

Organization hierarchy  

The first step in understanding different roles and their access levels within an organization on Walmart Connect is understanding how the organization hierarchy is set up. 

Organizations act as an umbrella to all advertiser’s accounts for all ad products accessible in the Walmart Connect Ad Center. Organizations allow us to create user roles that have access across the entire organization.

Organization: An organization on the Walmart Ad Center represents a Walmart supplier or Marketplace seller. It hosts one or multiple advertiser accounts for serving campaigns across various Walmart Connect media solutions and features. Organizations can be linked to a Walmart supplier or Marketplace seller, with some cases having multiple organizations associated with one supplier or seller.

Advertiser account:  The level below organization where advertisers manage specific brands and/or campaigns for media solutions (i.e. Sponsored Search or Onsite Display campaigns).

Media solutions (within advertiser account):  The media tactic used to run campaigns.

Permissions access (per user): Super admins and org admins can assign users organization-level and account-level view and/or edit permissions to certain components of the platform.  

Media solution permissions:  The following permissions can be set at an individual solution level

• Campaign management (Display and Sponsored Search)
• Campaign reporting (Display and Sponsored Search)
• Creative (Display)
• Asset Library (Display)
• Billing management (Billing Manager)
• Access management (Org or account)

Roles definitions and permissions 

Understanding different roles and their access levels within an organization is important for managing access and responsibilities effectively. Here is an overview of the roles available, and each of their permissions.

Super admin (required)  

Description: With the highest level of permissions, the super admin has complete control over account creation and access to all organization data. Super admins can grant or revoke access for all users within the organization.

Key permissions: 

• Can grant/revoke user and partner access for the entire organization and all accounts
• Can pause and manage new/existing ad accounts and campaigns 
• Can create accounts  
• Can manage and access all components including campaign management, campaign reporting, creative, Asset Library, billing management, access management
• Has access to all data within the organization and data from within all accounts under the organization

Org admin (optional)  

Definition: Has access throughout the organization, including all existing or future accounts, all components, all organizational and account data. Org admins can grant or revoke access for all users (other than super admin) within the organization.  

Key permissions:  

• Can grant/revoke user and partner access for the entire organization and all accounts 
• Cannot create or pause accounts
• Can manage campaigns and campaign reporting
• Has access to all components including campaign management, campaign reporting, creative, billing management, access management and Asset Library
• Has access to all data within the organization and data from all accounts under the organization

Org standard (optional) 

Definition:  Has access to a component they’re assigned to across all existing and future accounts within the organization.  

Key permissions:  

• Can be granted access to all components including campaign management, campaign reporting, creative, billing management, access management and Asset Library 
  • Note: The org standard user can have either view or edit access to each of the different components (with the exception of Billing Management, which only has edit access)
• Has access to all data within the account if they have permission to a specific component, such as reporting 
  • Note: If the advertiser doesn’t want to give a user access to a specific component, they can give “none" access to the specific component

Account admin 

Definition:  Has access to a specific account they are assigned to, including all components and users.

Key permissions:  

• Can assign user and partner access for a specific account 
• Can create and manage campaigns
• Has access to all components including campaign management, campaign reporting, creative, billing management, access management and Asset Library 

Account standard 

Definition:  Has access to a component they are assigned to within an existing account.

Key permissions: 

• Can be granted access to all components including campaign management, campaign reporting, creative, billing management, access management and Asset Library 
  • Note: The account standard user can have either view or edit access to each of the different components (with the exception of Billing Management, which only has edit access)
• Has access to all data within the account if they have permission to a specific component, such as reporting 
• If the advertiser doesn’t want to give a user access to a specific component, then they can give “none"” access to the specific component

Users per role 

The number of assigned user roles listed reflects the maximum allowed for each role. For example, up to five users can be assigned the super admin role.