This article provides an overview of the All Campaigns page, where you create and manage your campaigns. The sections below explain how to manage your campaigns.

Find a campaign or ad group

The All Campaigns page displays a table of all your campaigns and ad groups.

You can customize the number of campaigns shown per page and sort them in several ways to find the campaign or ad group you’re looking for. Hover over the name of the campaign or ad group to view its full name.

Click the gear icon to access a customizable table and use the checkboxes to select the metrics you would like to see on the campaign dashboard for each of your campaigns or ad groups.

Note: If you can’t locate a campaign or ad group, make sure you’ve looked through all viewable pages before contacting support.

Tracking changes  

Click the three dots on the right of the campaign line, and then Version History to access a detailed view of the campaign audit history, including details of changes made by a single user ID. There is an option to download a full report of the history log.

To access ad groups, click the arrow to the left of each campaign.

To access an ad group's version history, click the three dots on the right-hand side and then choose Version History to access a detailed view of the ad group audit history, including details of changes made by a single user ID. There is an option to download a full report of the history log.

Pausing a campaign 

To pause the campaign, open the menu by clicking on the ellipsis to the right and click Pause.

Clone an ad group 

To clone an Ad Group, click the three dots in the far right column. 

Note: You must click into Ad Group level to clone.

Click Clone and a pop-up box will appear with elements you can clone:

• Schedule
• Creatives with URLs and trackers
• Frequency caps
• Targeting
• Location

Note: Targeting and frequency are selected by default.

Reporting  

Summary level data Spend, Impressions, Clicks and eCPM are available from the All Campaigns tab. To access full in-depth reporting, navigate to the reporting tab by using the left side navigation, or by clicking on the three dots and clicking Reports.

Note: Pacing indicators in the All Campaigns tab will be populated later in Spring 2026. For the time being, this column in the reporting summary on the All Campaigns tab will not populate.

Sales lift reporting is available if you set a budget of $125,000 or higher. The campaign must end with $125,000 minimum ad spend and be in-flight for 8 weeks or more to qualify. The metric will be available 30-day post-campaign, to account for Omni attribution.

Notifications 

The Notifications Center for Onsite Display in Walmart Connect Ad Center actively monitors campaign events such as campaign setup, creatives status and item sets creation to generate timely and relevant reminders, updates and alerts that will help you stay informed and responsive. The Notifications Center is only available on Campaign Manager, Asset Library and Creative Hub. Click the bell icon on the top right and use the dropdown menu to navigate across all pages to review all available notifications.

Notifications will appear via the bell icon in Walmart Connect Ad Center, or by email, helping you receive relevant updates within one to five minutes of event detection. All notifications include a link that will direct you to the areas that need your attention. 

The bell icon on the top right will display a yellow badge with a numeral indicating the number of new notifications there are to review. Click the bell icon to read, scroll, dismiss or act on the notifications. All new notifications can be identified by a blue dot. After you review the notification, the blue dot will disappear, but the notification will remain in your feed until you dismiss it. Notifications will disappear from your feed automatically after 30 days.  

Click on the gear icon in Notifications to open Settings. 

Click on the checkboxes to personalize your notifications selection and to either opt-in or opt-out of receiving in-app notifications or by email. Use the dropdown menu on the top right to navigate across all tabs.

By default, in-app and email notifications are turned off. Advertisers must opt in to receive them. You can also use the toggle to either subscribe or unsubscribe to all non-critical email notifications at the bottom. 

Opt-in settings are managed at the account level and opt-out settings are managed at the user level. All advertisers with access to the same advertiser group account will receive the same notifications. If an advertiser within the group account decides to opt out of a notification, the other users will remain opted-in.   

Summary of notifications